MAM
Grey wins creative duties of Dell
MUMBAI: Dell India has awarded the creative duties of its Consumer and SMB division to Grey Advertising. The account will be handled by the Bangalore office the agency.
Dell India executive director – marketing, CSMB Krishnakumar P said, “Grey demonstrated a good understanding of the category and the direction that we are planning to grow. To communicate effectively with our customers it was important to find the right partner, and the energy and passion of this team helped further our confidence.”
Grey India president and CEO Jishnu Sen said, “This pitch saw our cross functional teams coming together from digital to activation to mainline and was ably led by Malvika Mehra and Amit Akali our national creative directors. Kudos to our team in Bangalore and GREY Digital. It is a matter of great pride to be chosen by a global brand name such as Dell.”
Grey India VP south Hari Krishnan added, “We look forward to partnering Dell in its efforts to further establish presence in a complex market like India.”
Grey Bangalore already handles accounts of ITC Foods, Britannia, 3M, Bharti AXA General Insurance, Fortis Healthcare and UB Wines.
Brands
Ascenta elevates Adheip Bakshi to sales director amid growth push
Move aligns with expansion plans and flagship Basalt Hills development
MUMBAI: Ascenta has elevated its co-founder Adheip Bakshi to the role of sales director, signalling a sharper focus on scaling operations and expanding its market footprint.
Bakshi, who has been instrumental in shaping the company’s sales and marketing strategy since its early days, brings over a decade of experience in real estate sales and operational planning. He has played a central role in building Ascenta’s channel network and refining its go-to-market approach.
The leadership move comes as the company gears up for its next phase of growth, anchored by Basalt Hills, a 20-acre low-density villa estate positioned within the emerging Mumbai 3.0 corridor. Designed as a hospitality-led, lifestyle-focused community, the project combines serviced plots, bespoke villas and curated infrastructure within a natural basalt landscape.
Speaking on his new role, Bakshi said, “I’m excited to take on this role at a pivotal stage in Ascenta’s journey. Our focus remains on building a disciplined, channel-driven sales ecosystem while aligning closely with evolving buyer expectations for lifestyle-oriented developments. Basalt Hills is a strong reflection of this direction, and we aim to scale thoughtfully while maintaining the integrity of the product and experience.”
Commenting on the elevation, Ascenta founder and managing director Karan Bahl said, “This elevation reflects a natural progression, recognising Adheip’s contribution to the business and his ability to scale sales operations in a competitive luxury segment. As we expand our portfolio of boutique, design-led developments, strengthening leadership across functions remains a key priority.”
With this leadership shift, Ascenta appears to be doubling down on structured growth while keeping its focus firmly on design-led, premium real estate, a space that continues to evolve with changing buyer aspirations.
