AD Agencies
Grey India wins India’s 1st Silver Lion at Cannes 2019 day 2
MUMBAI: The day 2 of Cannes Lions 2019 awards witnessed Indian agencies grabbing on to several laurels as compared to just two bronze metals scored by TBWA Mumbai on the previous day.
Grey India won the first Silver Lion for India for P&G’s Gillette ‘The Barber Shop Girls – Shaving Stereotypes’ campaign, in the Entertainment Lions for Music category. Wunderman Thompson India won five Bronze Lions in the Industry Craft category for Jimmy Nelson Foundation’s ‘Blink Test’ and ‘Blink Off’ campaign.
Offroad Films won a Bronze Lion for Vicks’ ‘One in a million #TouchOfCare’ spot.
India also got shortlisted for a bunch of campaigns across Creative Data, Creative Strategy, Direct, Media, PR and Social and Influencer categories.
The shortlisted campaigns include Dentsu Webchutney’s campaigns for Swiggy. It has got 8 shortlists. It’s also the only Indian agency shortlisted in the Social & Influencer category. Dentsu Webchutney’s ‘Code Name: URI – The Surgical Strike’ for the film is shortlisted in PR Lions. The campaign was also shortlisted for Lion in the Entertainment category but couldn’t win any metals.
Mindshare got two shortlists in Creative Data with its ‘The Inflection Alert System’ for Hindustan Unilever qualified for the final round. It’s also shortlisted in Media Lions. Lowe Lintas, Grey India, Google India, Mindshare, Ogilvy, Leo Burnett, and Cheil are the other companies that bagged shortlists for India. Publicis Singapore’s ‘Touch Of Care’ campaign for P&G’s Vicks has two shortlists in the Creative Strategy category.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
