MAM
Grey India appoints Shilpa Chitre as HR head
MUMBAI: Grey group India has announced a senior level appointment for its department of Human Resources. Shilpa Chitre, whose mandate is to grow the agency’s talent strength and accelerate its human processes to deliver ‘Famous and Effective’ work for its clients, is the new Human Resources head. Chitre will report to Grey group India chairman and managing director Sunil Lulla.
With over 18 years of work experience across key HR areas including competency systems, talent acquisition and retention, performance management, strategic organisational policies and training, she has worked in several advertising agencies and corporate houses, actively partnering senior management. Until recently she was with Reliance Industries as HR vice president.
On welcoming Chitre, Lulla stated, “I am deeply delighted to have Shilpa on board. She will partner me in driving new age processes to enhance our professional services and capabilities, across all our services, of advertising, activation, retail design and digital. I find Shilpa to be a very skilled, competent and articulate HR Professional, up to date with new HR trends including digital. She joins GREY group as it accelerates its growth in creating an integrated offering for its clients, poised to make brands of its clients brands truly Famous and Effective”.
“I am delighted to return to the communications business at a time, when Grey group India is transforming itself. With all the growth ahead of us, I will leverage all my experiences, to help create an agency with a huge, competitive difference; via talent, skilling, processes, leadership and enormous passion,” she said on her new role at the agency.
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
