MAM
Grey India appoints Shilpa Chitre as HR head
MUMBAI: Grey group India has announced a senior level appointment for its department of Human Resources. Shilpa Chitre, whose mandate is to grow the agency’s talent strength and accelerate its human processes to deliver ‘Famous and Effective’ work for its clients, is the new Human Resources head. Chitre will report to Grey group India chairman and managing director Sunil Lulla.
With over 18 years of work experience across key HR areas including competency systems, talent acquisition and retention, performance management, strategic organisational policies and training, she has worked in several advertising agencies and corporate houses, actively partnering senior management. Until recently she was with Reliance Industries as HR vice president.
On welcoming Chitre, Lulla stated, “I am deeply delighted to have Shilpa on board. She will partner me in driving new age processes to enhance our professional services and capabilities, across all our services, of advertising, activation, retail design and digital. I find Shilpa to be a very skilled, competent and articulate HR Professional, up to date with new HR trends including digital. She joins GREY group as it accelerates its growth in creating an integrated offering for its clients, poised to make brands of its clients brands truly Famous and Effective”.
“I am delighted to return to the communications business at a time, when Grey group India is transforming itself. With all the growth ahead of us, I will leverage all my experiences, to help create an agency with a huge, competitive difference; via talent, skilling, processes, leadership and enormous passion,” she said on her new role at the agency.
Brands
Madhu Soman joins Crestoria Global advisory board role
Former WION, Zee Business executive pivots to mentorship platform
MUMBAI: Madhu Soman, former chief business officer at WION and Zee Business, has joined the board of advisors at Crestoria Global, marking a shift from newsroom leadership to mentorship and education.
Soman, who brings close to three decades of experience across journalism and media management, said the move reflects a growing focus on shaping the next generation through guidance and real-world insight. His career spans leadership roles at organisations including Bloomberg, Thomson Reuters and Reuters, covering markets from India to Asia-Pacific.
“Across 28 years in the news business, one idea kept resurfacing as a meaningful off-ramp, teaching, mentorship, and helping shape the next generation,” said Soman. “Crestoria sits right at that intersection.”
Crestoria Global, which positions itself as a long-term education and career advisory platform, focuses on helping students navigate global opportunities through structured guidance, research-led insights and personalised mentorship. The company said its approach goes beyond university admissions to focus on long-term career positioning.
Soman added that the platform’s philosophy of designing success with intent, rather than leaving it to chance, resonated with his own outlook on impact and influence.
The advisory board brings together professionals from diverse fields, including academia, media and corporate leadership, aimed at offering students a broader perspective on career pathways in an increasingly complex global landscape.
As he steps into this new role, Soman’s move signals a wider trend of seasoned industry leaders turning towards mentorship, where experience is not just shared, but scaled for the next generation.
