Account
Grey India adds Fenesta to its kitty; makes a new appointment
MUMBAI: Grey India has won the advertising duties for Fenesta. The Delhi office of the agency handling the account has already started working on the account.
The brief given to the agency was to create relevance for category and leadership for Fenesta. The team of Grey had two rounds of intense discussions with the senior team of Fenesta. Many tenderloin conversations provided relief in the course of serious business.
Fenesta Building Systems president and business head Alex Murphy said, “After months of searching for a new creative partner, we are delighted to have Grey as our partner going forward. The team at Grey showed great flair and innovation during our discussions along with a clear understanding of our market and our growth desire. They have a most refreshing approach to business.”
Grey Delhi vice president and branch head Samir Datar said, “We are delighted to partner Fenesta in building an all new category. Alex and his team have already done fabulous work in building a strong platform for the brand in terms of product and national reach. The strategy discussions leading up to being the partner were extremely interesting and have helped in creating a communication blue print. We are sure that we will achieve the ambitious objectives set by team Fenesta and team Grey for the brand.”
“The idea is to bring the category conversation to forefront for the target audience and lead the category. Fenesta is beautifully placed to take the leadership stance and build relevance for the category,” added Grey Delhi AVP & planning director Abhishek Chaturvedi.
Meanwhile, Grey Bangalore has brought on board Mark Flory as the new art head and senior creative director. Mark has about 13 years of experience in the industry. He started his career with McCann Erickson in Bangalore as an art trainee. His last stint was with Dentsu Communications where he was creative director. The other agencies he has worked with includes Orchard, JWT and Happy Creative Services.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
