MAM
Grey Group’s Nirvik Singh gets expanded role
MUMBAI: Grey Group Asia Pacific’s chairman and CEO Nirvik Singh has got an additional role. Additionally, Singh will also oversee the company’s business in the Middle East and Africa. In his newly elevated role, he will continue to work closely with Grey Group chairman and CEO Jim Heekin and Grey Group global president Michael Houston.
Under his leadership, Grey Group APAC was featured among the leading communications networks and his trademark business acquisitions has been instrumental in the development of Grey’s digital and shopper offerings in the region. He has played a monumental role in the growth and development of the network’s comprehensive offerings across Asia.
“Nirvik has been a prime mover in our dynamic growth and development in Asia. He has been relentless in building our geographic footprint with premier acquisitions, accelerating our offerings in a host of disciplines including digital and shopper and raising the creative bar. He has won every major professional award in Asia. I know he will bring the same single-minded dedication and achievement to his added responsibilities,” said Heekin.
Singh is a 27-year industry veteran of the global advertising and marketing agency headquartered in New York City. His highly-regarded business acumen has led to numerous additions to Grey network including; RC&M (Rural Communications & Marketing services) in India, Yolk (Interactive & Digital media network) in Singapore, DPI (Shopper), Star Echo (Marketing Services) and ArtM (Integrated Communications) in China, Vinyl-I (Creative Digital agency) in South Korea and nudeJEH (Advertising & Digital agency) in Thailand, etc.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
