MAM
Grey cooks up tasty commercial for Britannia cakes
MUMBAI: Grey India has created a new television commercial for Britannia cake. The commercial brings to light the goodness of cakes showing how a Britannia cake is made from the healthiest of ingredients that include milk, eggs and fruit. With this the company intends to break the cliché of cakes being considered as unhealthy.
Said Grey national creative director Malvika Mehra, “Britannia wanted to shift it from a ‘special moments indulgence‘ to a ‘healthy wholesome everyday snack‘ space. Coming to think of it, when one looks at the ingredients that go into a Britannia Cake, they are naturally healthy and wholesome (milk, eggs, fruits etc.) so honestly our task was very simple – we just had to glorify this fact.”
The ad shows young boy being followed into his school bus by a cow and when he is settling down, his mother hands him a hen through the window. This brings up some other unusual incidents.
For this she said, “We dramatised the ingredient story and decided to tell it via a cow (for milk), a hen (for eggs) and a tree (for fruit)! It turned out to be a mad, chaotic shoot with us trying to get the cow inside the bus with 50 school kids. Hope the film works the magic we all want it to.” The ad then goes on to announce that all these healthy ingredients (milk, eggs and fruit) are found in one place – Britannia cakes.
Grey National creative director Amit Akali says, “Just like in the nursery rhyme ‘Mary had a Little Lamb‘, our protagonist, Varun has various things (a cow, a hen and a fruit tree) following him to school. We thought it would be interesting to bring alive a rhyme that all of us have sung at some point or the other. Hence, we decided to do our very own rendition of ‘Mary had a Little Lamb‘, albeit a folk version with thumkas, et al. Amar Mangrulkar, the music director, arranged for Raghuvir Yadav to sing it and that really took it to another level.”
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
