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Greenply enters Guinness World Records with 7,000-signature cricket bat
Campaign honours India’s World Cup win through massive fan participation.
MUMBAI: Greenply just turned fan wishes into a record-breaking six because when over 7,000 signatures land on a single bat, even the Guinness book has to call for a bigger shelf. Greenply Industries Limited has achieved a unique milestone by securing a Guinness World Record for “The Most Signatures on a Piece of Sports Memorabilia.” The brand’s #WishForVishwaCup campaign invited fans across India to send wishes for Team India, resulting in more than 7,000 signatures etched onto a single cricket bat dedicated to the nation’s record-setting World Cup triumph.
The campaign, amplified through a partnership with Radio Mirchi via on-air storytelling, RJ conversations and on-ground activations, brought together fans, dealers, architects and contractors in a shared wave of pride and belief. The record-setting bat will now be permanently displayed at a Greenply facility as a symbol of collective national emotion.
Greenply Industries Limited joint managing director Sanidhya Mittal said, “For over four decades, Greenply has been a part of people’s homes and everyday lives. With this world record, we stepped beyond spaces and into emotions, bringing together thousands of Indians through a shared feeling of pride. This record belongs to every fan who believed, wished, and became a part of this journey.”
The initiative reflects Greenply’s philosophy of building not just exceptional interiors but also meaningful connections. The brand will continue to celebrate the milestone across digital platforms, social media, print and on-ground activations.
In a sporting summer where India’s victory felt like a national heartbeat, Greenply didn’t just cheer from the sidelines, it gave millions of fans a permanent place on the bat, proving that the sweetest victories are those signed, sealed and remembered by an entire country.
MAM
ECI ropes in Chhota Bheem for voter awareness in West Bengal
Animated icon to boost turnout in Howrah ahead of April polls.
MUMBAI: Chhota Bheem just swapped his gada for a voter card because when even cartoon heroes start campaigning, you know it’s time to get out and vote. The Election Commission of India has enlisted the popular animated character Chhota Bheem to enhance voter awareness and participation in Howrah district, West Bengal, as part of its Systematic Voters’ Education and Electoral Participation (SVEEP) initiatives.
The campaign, themed Chunav Ka Parv, Paschim Bengal Ka Garv, aims to make the electoral process more inclusive, engaging and accessible, particularly for young and first-time voters. Polling for the West Bengal Legislative Assembly elections will be held in two phases on 23 and 29 April 2026, with vote counting scheduled for 4 May 2026.
A senior election official said, “Chhota Bheem, being a popular and friendly public awareness animation icon, will help in spreading voter awareness messages in a more engaging and relatable manner for families, children and first-time voters. He seems a good fit because he is one of India’s most loved and trusted characters with strong recall across age groups.”
Green Gold Animation founder & CEO Rajiv Chilaka added, “We are happy that the EC has decided to use our popular animation character in their awareness campaign. This is in line with the brand’s larger public interest associations, including collaborations across literacy, public safety, education and awareness initiatives with government and PSU-linked institutions.”
The initiative reflects a growing trend of using entertainment and popular icons to deliver civic messages effectively through digital platforms and on-ground engagement.
In a state where every vote counts and every hero inspires, the Election Commission has found the perfect sidekick: a fearless little warrior who already knows how to rally the masses, this time, not against demons, but for democracy.
