MAM
Greenpanel launches an innovative outdoor marketing campaign in Ayodhya
Mumbai: Greenpanel, India’s largest wood panel manufacturer, has launched an outdoor marketing campaign in the upcoming spiritual hub, Ayodhya. This campaign marks a significant milestone for the brand, underscoring its cultural relevance and commitment to excellence.
As a part of this two-month-long campaign, Greenpanel has strategically displayed wall wraps on the roads connecting Ayodhya Highway catering to the high footfall. Welcoming the visitors en route, the billboards have been displayed along the Lucknow to Ayodhya, Basti to Ayodhya and Gorakhpur to Ayodhya route.
Launching an outdoor marketing campaign in the city is Greenpanel’s way of being a part of this momentous occasion. The campaign portrays a spiritual side of the brand – the one that stands strong with the country and embraces the plurality of its culture.
With this campaign, Greenpanel aims to reach its target audience while positioning the brand as not only a leading MDF manufacturing brand but also a highly culturally relevant and connected company.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
