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Grasshoppers India wins Aquionics International mandate
MUMBAI: Kuala Lumpur based Aquionics International has given the creative mandate for its India operations to Grasshoppers India.
Though Aquionics entered India three years ago, it was so far focusing on the water treatment segment in the B2B markets. The brand is now looking at strengthening its position in the retail space as well and is embarking on an aggressive marketing campaign to create awareness among the end consumers. Grasshoppers will be working on a 360 degree advertising campaign which will initially focus on north India and gradually extend to other key markets across the country.
Aquionics International strategy, BD and operations vice president Sandesh Srivastava said, “A lot of health, skin and hair problems that the urban population constantly struggles with are due to the hard and impure water in the households. Our innovative products and solutions go a long way in combating those issues as well as in reducing the home energy consumption and also save home appliances such as geysers & washing machines from scaling considerably. Nobody understands water better than we do and the campaign that we are currently developing in partnership with Grasshoppers is aimed at making Indian consumers aware of our expertise in the water purification segment.”
Grasshoppers has been awarded the creative duties following a multi-agency pitch. Over the past few years, the agency has been associated with various initiatives that have been in the larger interest of the society. “By associating with Aquionics, we are not aiming only to promote water filters. Rather, we are looking at addressing the water problem that a lot of people are suffering from. It delights us to get associated with a company that has some innovative solutions in this space,” said Grasshoppers chief brand strategist Megha Jain.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
