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Grapes wins the digital AOR mandate for AcneStar
Mumbai: Grapes, an integrated communications agency, won the digital AOR mandate for AcneStar, an anti-inflammatory and antibacterial Gel and face wash from the house of the pharmaceutical giant, Mankind Pharma. The client will be serviced by the agency’s New Delhi office.
As per the mandate, Grapes will be responsible for the overall digital strategy and planning for AcneStar. The scope of work includes services such as content planning, digital marketing strategy, social media management, search engine optimisation (SEO) and online reputation management (ORM), along with the agency offering its paid media services.
AcneStar, a trusted brand in the skincare domain, has been at the forefront of delivering effective and reliable solutions for acne-related concerns. This partnership opens up exciting avenues for the brand’s growth and expansion. Leveraging Grapes’ proven expertise in crafting innovative campaigns and integrated communication strategies, AcneStar aims to strengthen its market presence and reach a broader audience while staying true to its commitment to quality and customer satisfaction.
Commenting on this partnership, Mankind Pharma associate vice president – sales & marketing Joy Chatterjee said, “We are delighted to have Grapes on board as the digital AOR partner for AcneStar. Grapes demonstrated a deep understanding of our brand’s essence and presented compelling ideas that align seamlessly with our brand vision. With their extensive experience and creative skill, we are confident that this partnership will play a pivotal role in further elevating AcneStar’s brand positioning.”
Grapes co-founder & CEO Shradha Agarwal also expressed enthusiasm for the partnership, stating, “Grapes is happy and honored to have been given the responsibility of managing AcneStar’s digital mandate. We are dedicated to launching effective and cutting-edge campaigns that connect with the target market and increase brand engagement. We anticipate reaching new success milestones with AcneStar and Mankind Pharma.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
