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Grapes Digital wins communication mandate for Realme smartphone
MUMBAI: Marketing agency Grapes Digital has bagged the strategic communication mandate for Realme, following a successful multi agency pitch.
The agency has been entrusted with the task to activate and manage the entire communication strategy and reputation of Realme and elevate the brands presence to greater heights.
Realme is a Shenzhen-based Chinese smartphone manufacturer.
The team from Grapes Digital will work in tandem with Realme to get a grasp of the brand philosophy and deliver in alignment with their business goals.
Grapes Digital founder Himanshu Arya says, “We are excited and geared up to manage the brand communication for Realme. The brand has established itself as a serious player in the budget smartphone market and has won recognition for its ‘power’ and ‘style’ product proposition. We are looking forward to create unique media positioning and drive the brand forward with cutting-edge communication solutions.”
Realme India brand director Francis Wong adds, “We have Grapes Digital as our communication partner on board and we’re hopeful that they will be able to refine our positioning across all channels. The agency showed a lot of potential and we believe that they will deliver seamless communication efficiencies.”
Realme launched its first product – Realme 1 in India in May 2018. The Indian market was the first step for Realme. As Realme is targeting the global market, it will expand its reach geographically, with potential target markets including Southeast Asia.
Realme is an emerging smartphone brand that specialises in providing high quality smartphones for the youth. Its latest device, Realme 2 created a new sales record last week by selling 200,000 units in 5 minutes on Flipkart.
Realme got 4 per cent share online and ranked number 4 in Q2 within only one month’s sales this year.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
