MAM
Grafdoer Ropes in bollywood actress Karishma Sharma as its brand ambassador
MUMBAI: While a sophisticated smart home is everyone's dream, a space that can truly make us comfortable and feel luxury is our bathroom. Thus, taking design inspiration from German technology, GRAFDOER, a new wave of premium category bath fittings, kitchen sinks and sanitaryware brand was launched in India in 2019, under the parent company VMS Bathware Pvt Ltd., a leading manufacturer since last 16 years. Recently, the brand collaborated with Karishma Sharma, an Indian actress, and model, as its brand ambassador. She is known for portraying Tina in Pyaar Ka Punchnama 2, Ragini in Ragini MMS: Returns, and some famous music videos Tera Ghata by Gajendra Verma and the latest one Super thirty with Hrithik Roshan
Speaking on the development, Mr. Vinay Jain, President Marketing & CEO, Grafdoer said, “For us to become an apex player in the luxury bathware segment we needed to get associated with someone who can personify a strong connect with women who take decisions on sanitaryware requirements in their home spaces. Incidentally, Karishma through her stylish approach and various stints in Indian television series was the right fit, hence, we on-boarded her.”
Recently, the company has also geared up its manufacturing capability to meet the growth in demand and plans to grow from 700 retail stores to 1400 by the end of this fiscal year.
Speaking on this association, Ms. Karishma Sharma, said, “I am happy to be a part of Grafdoer. Luxury, style, modernity, and elegance have always fascinated me and Grafdoer resonates that thought beautifully in its designs. I look forward to a long, fulfilling association with the brand.”
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
