MAM
Gradeup ropes in Kartik Aaryan
NEW DELHI: Gradeup ropes in Bollywood actor Kartik Aaryan for the launch of Gradeup Super. The 29-year-old actor will be seen endorsing the brand’s vision to become the most effective exam preparation platform for students in India.
The actor is known for his seamless dialogue delivery and incredible youth-connect amassing huge fan following in a short span. Despite being an outsider, the actor has made it big in Bollywood on the back of his talent and sheer hard work; a factor that encouraged him to endorse Gradeup.
“I can totally relate to the difficulties students face while preparing for different fields simultaneously. Apart from being strenuous, enrolling for multiple coaching classes ends up taking a toll on your savings. I believe Gradeup is doing a great job in simplifying exams preparation for all,” said Kartik.
Gradeup Super is a subscription-based exam preparation model which provides unlimited access to structured live courses and mock tests. It comes with full syllabus coverage, expert faculty, complete doubt resolution, and performance report cards for students to clear the exam.
“As someone who grew up in Gwalior and came to Mumbai to make his mark, Kartik is relatable to our students. His journey resonates with a lot of people stepping outside their hometown to pursue their dreams. He is a self-made individual, whose youth-centric movies strike a chord with our target group. Kartik's humble, friendly demeanour is in sync with our brand’s ethos of being smart and approachable,” said Gradeup CEO & co-founder Shobhit Bhatnagar.
The actor pursued biotech engineering while simultaneously auditioning for movies. His unwavering faith in hard work since his academic years and an understanding of the importance of the right knowledge and medium for success is what connected him with the brand. Inspiration for the youth, the actor’s recent initiative “Koki Poochega” is a step forward in enhancing the knowledge of the people through highly engaging content, which aligns well with Gradeup’s vision.
Established in 2015, Gradeup is loved by 23 million+ aspirants across the country. The EdTech brand has helped lakhs of students to clear the exams by providing the most effective preparation to its students.
MAM
Shah Raza returns full-time as NDTV national revenue head – government
Raza resumes leadership in government sales after a brief part-time stint
NEW DELHI: Shah Raza has resumed his full-time role as national revenue head – government at NDTV, after working part-time for a few months due to personal commitments.
Raza has been with NDTV since 2013, overseeing government sales across India. He brings extensive experience in media and broadcast, having previously served as vice president at TV18 Broadcast Limited, account director at IBN 18, and senior manager at Bennett Coleman & Co. Ltd. (Times Group).
A graduate of Aligarh Muslim University with an MBA, Raza has spent over a decade building a strong track record in government sales and driving NDTV’s revenue growth.
With his return to full-time responsibilities, Raza will continue to lead NDTV’s efforts in government sales, combining long-standing experience with an understanding of the evolving media landscape.
