MAM
GOZOOP wins SterloMax account
MUMBAI: Digital-first integrated marketing company Gozoop has won the integrated marketing mandate for SterloMax, following a multi-agency pitch.
SterloMax, a WHO-recommended hand-rub disinfectant and sanitizer, is the worldwide gold standard for hygienic hand disinfection. The SterloMax brand of products is alcohol-based and is proven to achieve excellent bactericidal and virucidal activity for everyday health, protection and hygiene.
As part of the mandate, Gozoop will be responsible for building and reinforcing the brand’s digital presence and creating new, out-of-the-box communication strategies to strengthen brand awareness. Key responsibilities include search engine optimization, online reputation management and influencer outreach.
SterloMax senior manager corporate communication Angad Ahluwalia said, “In the new world that will arise post the pandemic, health and safety are going to be the key pillars of society. As custodians helping provide safety to consumers, it was imperative we disseminate our message in an effective manner. We are happy to have Gozoop on board to help us help you.”
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
