MAM
Gozoop wins creative digital mandate for Guardian GNC
NEW DELHI: Gozoop has won the integrated creative digital mandate for Guardian GNC, the master franchise for GNC in India. GNC, headquartered in USA is a global leader in health and wellness supplements. As part of its digital duties, Gozoop will be responsible for building the brand on digital, including creative campaigns, social media, customer experience, influencer marketing and online reputation.
Looking at Gozoop's proven experience of building brands in the nutraceutical and health space, the mandate will focus on strengthening GNC's digital presence and creating new avenues for consumer engagement. Through creative out-of-the-box communication strategies, Gozoop will strengthen brand awareness on digital platforms and touchpoints in a creative and innovative way.
The long-term association aims to build the brand seamlessly, integrate digital presence across platforms, and establish the brand in an omnichannel manner more aggressively. A dedicated team will also work on building an influencer community for the brand.
Commenting on the association, Guardian GNC CEO Shadab Khan said, “We are happy to be associated with Gozoop. It is important to have the right partners who understand and foresee the same vision. In today’s day and age, it is essential to have an integrated marketing approach towards attaining an accurate brand voice. We at GNC believe in educating and providing an all-inclusive approach to improve health and wellness. With our partnership with Gozoop we aim to build and improve the quality of life, of our consumers by spreading awareness about the right nutrition.”
Guardian GNC VP marketing Prashant Sarwade further added, “We believe Gozoop would help us bridge the gap in educating and spreading awareness about what GNC has to offer, through an integrated marketing approach. We are confident about this journey together, and hope to inspire our consumers to take a holistic approach towards health by choosing the right lifestyle and nutrition. .”
Gozoop CEO and co-founder Ahmed Aftab Naqvi said, “Great partnerships are built on the pillars of trust, respect, knowledge and the hunger to excel. We are delighted to have a found a like-minded partner in GNC which shares similar values. I and my team are looking forward to helping GNC win in this new world.”
Gozoop VP – business and strategy Amyn Ghadiali said, “Our vision, strategically and creatively, is so well aligned with GNC, that we are excited to venture upon this journey together. I believe that in the coming times a brand that sets itself apart from a creative standpoint on digital would be able to build better resonance, and that is exactly what we are gearing towards with this new partnership.”
The association between Gozoop and Guardian Healthcare, the master franchisee of GNC, has proven to be fruitful, with the recent campaign #IAmPositive gained immense popularity. Conceptualised and executed by Gozoop, and promoted through a video featuring John Abraham, the campaign encouraged people to stay optimistic while adapting to the new normal.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
