MAM
Gozoop strengthens leadership with Megha Ahuja as group director
MUMBAI: Integrated marketing company Gozoop has appointed Megha Ahuja as group director – brand communications. Based out of the company’s Mumbai HQ, Ahuja will report to Gozoop vice president- national operations Premkumar Iyer.
Ahuja will lead the mandates of Dell, Bisleri, Tata Steel, Aditya Birla Fashion and Retail, World Gold Council, and Tata Class Edge, the company said.
Prior to joining Gozoop, she was with L&K Saatchi, where she spearheaded account management for brands such as Renault Duster & Blackberrys Menswear. During her formative years as a marketer, Ahuja’s career spanned internationally with Leo Burnett Dubai & InPress Hakuhodo Dubai, where she was recognised for some award-winning and industry-shaping work.
“In Gozoop, I have found an organisation that deeply resonates with my core values,” said Megha Ahuja. “Gozoop’s digital-first brand approach aligns seamlessly with my vision of building brands across platforms and borders. In this constantly evolving marketing landscape, I hope to produce work and build brands that will be remembered for years to come. Gozoop’s 'freedom within a framework' operating system provides me the ideal environment to do so.”
Gozoop CEO & co-founder Ahmed Aftab Naqvi added, "In our uncompromising endeavour to build a people-first organisation, we are stronger with Megha on our side. With her impeccable account management skills and deep and diverse mainline experience in building consumer brands, Megha will play a pivotal role in partnering with and helping our brands win in the new world.”
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
