MAM
Gozoop Group wins Spexmojo’s social media mandate
Mumbai: Spexmojo Technologies, an online eyewear discovery platform, has awarded a social media mandate to Gozoop Group, following a multi-agency pitch. Through a tech-enabled platform, it enables its customers to discover the best eyewear purchasing options in their neighbourhood.
The Mumbai office of Gozoop Group will handle the mandate, which will focus on creating relevant and conversational content for the brand’s Facebook, Instagram, and Twitter platforms.
The agency will also be in charge of content planning and execution, as well as maintaining contact with the target community, cultivating relationships, and increasing brand awareness via social channels.
Spexmojo will connect customers with opticians, offering them the most diverse and high-quality products on the market. The brand also intends to bring a number of high-quality international eyewear brands into India.
Spexmojo Technologies Promoter Director Shobit Gupta said, “Over the last year, Spexmojo has become a trusted eyewear partner for millions of Indian consumers. We believe that partnering with Gozoop will help us boost our strategy and polish the brand’s presence across our target audience. With Gozoop’s years of experience in the digital marketing space and their future-oriented approach, I am sure we will reach greater heights.”
Gozoop group CEO (India) Samrat Bedi said, “Spexmojo’s ambitions and challenges are the kind we love having here at Gozoop. We look forward to adding our unique mix of mojo and magic to the brand. Exciting times!”
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
