MAM
Gozoop Dubai wins digital duties for Dubai International Stadium
NEW DELHI: At present all eyes are fixed on the Dubai International Stadium in UAE, where several matches in this year's edition of the Indian Premier League are being held. While there are no cheering fans in the stands, it's still hot property and now, in a big win for Gozoop Dubai, the agency has bagged digital duties for the Dubai International Stadium.
As part of the digital duties, Gozoop will manage the multi-purpose stadium’s presence across social media. The digital marketing agency will be competitively working to ensure the arena’s brand communication spearheads through the clutter of various other communications during the ongoing international cricket league season and also support the brand to communicate with their audiences effectively through campaigns, activations and also real-time fan engagement during live matches.
The mandate also entails Gozoop to strengthen the brand’s digital presence and create new avenues for consumer engagement. This includes providing communication strategies to strengthen brand awareness on digital platforms including social media and search engines. The association aims to integrate the digital presence and build content seamlessly across all platforms.
Gozoop creative director Yamini Menon said, “It’s been a blessing in disguise for us to win this mandate and work on the biggest cricket league despite the pandemic. Thanks to our rock-solid partnership with Ideatree advertising and previous association with Dubai Sports City, we were able to put a team in place for the project rather swiftly. While it’s unlike the usual buzz around the tournament and the stadium, it’s an interesting challenge in itself.”
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
