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Gozoop bags PR mandate for Rustorange
Mumbai: Digital-first integrated marketing agency Gozoop has bagged the public relations (PR) mandate for Rustorange, a D2C contemporary ethnic wear brand for women.
As part of the mandate, Gozoop’s dedicated PR team will be responsible for strategic counselling and planning, media relations along with amplifying positive stories, crisis management, and building an influential community for the brand, said the statement.
Founded in 2016 by Shashank Agnihotri, Kuvalaya Singh and Samik Sarkar, Rustorange deeply believes in the customer first approach and promotes designs that are appreciated and are in line with customer requirements.
“Gozoop has been helping D2C brands scale for the past 13 years. The magic happens when performance and branding work in sync. We welcome Rustorange and look forward to helping them #BreakTheBox,” said Gozoop, CEO & co-founder, Ahmed Aftab Naqvi.
“Rustorange is a unique brand with a clear vision of promoting Indian fashion for Indian women. With a deep understanding of the community and strong media relations, we look forward to charting the brand journey and its positioning among the audience,” said Gozoop – associate director, PR, Divya Kurup.
“Backed with professional experience and the power of data, we built Rustorange five years back and have just started. Gozoop has a demonstrated history of creating conversations for brands & businesses and setting them apart from many others, urging us to choose them for the expertise offered,” said Rustorange, co-founder, Shashank Agnihotri.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
