MAM
Gozoop bags Pepperfry.com’s social media biz
MUMBAI: Pepperfry.com, the eCommerce portal, has handed over its social media mandate to Gozoop Online.
Based in Mumbai and Dubai, Gozoop is a digital marketing agency that has been helping brands with its online marketing services.
The digital agency will spearhead the Facebook marketing strategy for Pepperfry and help them connect with their target. It will also ensure valuable inputs for key strategic decisions, in order to maintain sync between the online and offline activities.
Gozoop.com CEO Rohan Bhansali said, “It‘s amazing to work with a team so young and energetic such as that of Pepperfry. We share a similar culture here at Gozoop. Since we specialize in online marketing solutions for eCommerce businesses, Pepperfry will get the very best of what we have to offer!”
Pepperfry.com chief marketing officer Rajesh Iyer added, “The young team of Gozoop brings to the table lots of energy and cutting edge new ideas and we see a good cultural fitment in this association. Gozoop will help Pepperfry add excitement to its social media marketing initiatives.”
Founded in 2011 by ex eBay employees Ambareesh Murty and Ashish Shah, Pepperfry.com is an Indian lifestyle e-commerce marketplace offering a diverse selection of products across multiple lifestyle categories.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
