MAM
Govt still to take action against misleading & surrogate ads of liquor brands
NEW DELHI: The Government has not been able to take a decision on allegations of surrogate or misleading advertising in television advertisements of as many as 37 products in the last two years.
A reply given in Parliament earlier this week by Information and Broadcasting Ministry Ambika Soni lists 17 advertisements of 2011 and 20 of 2012 as ‘under consideration’ of the Ministry.
While there were no complaints during 2009, action was taken on all seven complaints during 2010.
The advertisements ‘under consideration’ in 2011 are for products like Bagpiper Club Soda, Bacadardi Together Music CD, Imperial Blue Music CDs, McDowell No. 1 Platinum Soda, Royal Stag (five different versions), Imperial Blue (two versions), Royal Challenge, Kingfisher Premium, Blender’s Pride, Howard 5000 (two versions), Kingfisher Beer, and VB Best Cold Beer.
In 2012, the complaints are for most of the above-mentioned brands, in addition to Carlsberg Beer, Seagram’s Imperial Blue Superhits music CDs, Signature, Tuborg, 100 Pipers Music CDs, Seagram’s Royal Stag Mega Cricket, McDowell Century Soda, Kingfisher Premium Packaged Drinking water, Signature Natural Mineral Water, ICE Music CDs, Teacher’s Music CDs, Signature Parties (sponsored by Karbonn Mobiles), Seagram’s Royal Stag Mega Music, and Seagram’s Natural Mineral Water.
In addition, there was a complaint this year about a misleading advertisement of Garnier Fructus shampoo, and another about Bhavishya Jeevan Amrit which are under consideration.
In most other cases, the matter was referred to the Advertising Standards Council of India (ASCI), the Indian Broadcasting Foundation (IBF) or the News Broadcasters Association (NBA) and these self-regulatory bodies advised the TV channels not to carry the advertisements.
Most prominent among these was the daily telecast of the advertorial on ‘Third Eye of Nirmal Baba’ on some channels.
A total of 43 cases of misleading or surrogate advertisements were received by the Ministry during 2011 and 2012, many of them for the same product telecast in different channels.
Soni said complaints also came for 18 advertisements in the print media between 2009-10 and 2011-12, including three this year which were under process with the Press Council of India.
Earlier this year, MoS C M Jatua had said the Department of Consumer Affairs is holding a series of consultations and workshops with all stakeholders in different parts of the country to create awareness about this issue.
He said the Consumer Protection Act 1986 had ample provisions to act against advertisements making false or misleading representation and these had been duly notified as Unfair Trade practices for which a consumer could approach the Consumer Courts.
The Press Council Act and the Journalistic Norms drawn up by the Council, and the Cable TV Networks (Regulation) Act apart from the ASCI also had powers to deal with such complaints.
In reply to another question, Parliament was informed that a representative of the Department of Consumer Affairs was now represented on the Inter-Ministerial Committee which hears complaints against TV channels.
MAM
Omnicom Media appoints Bradley Rogers as CEO of OMD USA
Red Ventures president to lead OMD’s largest market as Chrissie Hanson exits
NEW YORK: Omnicom Media has named Bradley Rogers as chief executive officer of OMD Worldwide’s US business, handing him the reins of one of the world’s largest media agency operations. His appointment takes effect on March 23.
Rogers steps into the role with more than 25 years of experience across media, creative services and digital platforms. Over the years, he has held senior leadership roles at global organisations including McCann Worldgroup, Ogilvy, Mindshare and Red Ventures, working across global, regional and market level operations.
His career has also seen him build long standing partnerships with major brands such as IBM, Mastercard, Microsoft and Nestlé.
Announcing the move, Ralph Pardo, chief executive officer of Omnicom Media North America, said Rogers brings a rare mix of business acumen and cross discipline expertise shaped by leadership roles across media, creative services, commerce and consumer platforms.
Pardo noted that Rogers’ entrepreneurial mindset and ability to connect capabilities, teams and ideas makes him well suited to lead OMD as marketing grows more complex and outcome driven.
Rogers succeeds Chrissie Hanson, who is stepping down after four years as chief executive officer of OMD USA. Pardo credited Hanson with strengthening the agency’s market leadership and deepening the value delivered to clients during her tenure.
Before joining OMD, Rogers served as president at Red Ventures, a digital marketing and large scale customer acquisition company recognised by Inc. Magazine as one of the fastest growing private companies. Prior to that, he was global president and chief operating officer at MRM, part of McCann Worldgroup, where he oversaw global operations across 16 markets and managed relationships with several of the world’s largest brands.
In his new role, Rogers will lead the US arm of OMD, the largest market within the global media agency network.
Commenting on his appointment, Rogers said that as marketing organisations navigate rapid change, agencies must work closely with clients to understand both the pressures they face and the opportunities ahead. He added that his focus will be on delivering measurable outcomes while unlocking Omnicom Media’s strengths in scale, data, identity, commerce and talent to drive growth for the brands it serves.
