MAM
Govt issues notices to Flipkart, Amazon for not displaying country of origin
The government has cracked the whip on e-commerce giants Amazon and Flipkart for not displaying mandatory declaration on products, including country of origin. According to a PTI report, the Ministry of Consumer Affairs has sent notices to the two e-tailers demanding explanations for non-compliance within 15 days, failing which action would be initiated against them as per the provisions of the Legal Metrology Rules, 2011.
Govt issues notices to Flipkart and Amazon for not displaying mandatory declaration on products, including country of origin
— Press Trust of India (@PTI_News) October 16, 2020
Post the Indo-China conflict on the border, the government made it mandatory for the e-commerce players to mention the origin of the products on their websites. The rule was invoked to prevent Chinese companies from selling goods in the Indian market and help the Indian origin brands to reclaim their market share. While the e-tailers have asked their sellers to update the country of origin in August while listing their products on the websites, many haven’t managed to do so on pre-existing listings on the two websites. The notice comes amid the much-vaunted festive season when the two e-tailers have kickstarted their annual mega sales – Big Billion Day and Great Indian Festival. They have listed thousands of products on their websites and launched a massive marketing campaign to push that. Lakhs of people throughout the month will shop on Flipkart and Amazon to make the best of this sale and avail products on discounts. Every year, the two e-commerce giants clock over a billion plus dollars in sales (combined) throughout the country. They have created a strong distribution, procurement, communication network and have been including the local sellers and retailers to expand their reach to the last corner of the country.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
