Digital
GoSats turns digital gold into a daily SIP making micro-investing shine
Investing in gold just got a digital glow-up! GoSats, India’s leading asset-based rewards platform, has unveiled an innovative Systematic Investment Plan (SIP) that makes investing in 24-carat digital gold as easy as a tap on your smartphone. Designed to simplify gold investments, this SIP allows users to invest as little as Rs 10 per day, offering seamless liquidity and hassle-free transactions.
With over 2 crore Indians already investing in digital gold, GoSats aims to remove entry barriers, boost accessibility, and create a smarter, more engaging investment ecosystem. As an added golden touch, one lucky user who starts their SIP during the launch period will win 1 gram of digital gold, with the winner announced on 2 April.
The SIP launch follows GoSats’ recent debut of GoSats AI, India’s first AI-driven shopping companion that helps users find the best online deals and maximise their rewards in digital gold and sats. By integrating AI-powered passive investing with digital gold SIPs, GoSats is revolutionising wealth-building for a new generation of investors.
“Indians have always trusted gold, and digital gold has now emerged as the preferred investment option for millennials and Gen Z,” said GoSats co-founder & CEO Mohammed Roshan Aslam. “Our SIP simplifies investments with low volatility, instant liquidity, and transparency, making micro-investing more attractive than ever. Coupled with GoSats AI, we’re creating a powerful ecosystem where users not only earn rewards but also passively invest for the future.”
With Gen Z increasingly favouring digital gold for its affordability, flexibility, and steady returns, GoSats’ SIP eliminates common hurdles like hidden charges and liquidity constraints. The combination of SIP and GoSats AI transforms everyday spending into a smart investment journey, making digital gold as rewarding as it is secure.
As alternative finance gains momentum in India, GoSats is turning everyday transactions into wealth-building opportunities, one digital gold sip at a time. Now that’s a golden deal!
Digital
Ethical AI must benefit society, not dominate it, says WFEB chief Sanjay Pradhan at IAA event
At Mumbai event, ethics expert urges businesses and governments to shape AI responsibly
MUMBAI: Artificial intelligence may be racing ahead at lightning speed, but its direction must still be guided by human conscience. That was the central message delivered by Sanjay Pradhan, president of the World Forum for Ethics in Business (WFEB), during the latest edition of IAA Conversations held in Mumbai.
The session was organised by the International Advertising Association (IAA) and the Artificial Intelligence Association of India (AIAI) in association with The Free Press Journal at the Free Press House on 7 March. Addressing a packed audience, Pradhan called for stronger ethical leadership to ensure AI remains a tool that benefits humanity rather than one that governs it.
“Artificial intelligence has rapidly become one of the most powerful technologies humanity has created,” Pradhan said. “It is unlocking breakthroughs in medicine, science and creativity at a pace unimaginable just a few years ago.”
But he warned that the same technology carries serious risks. AI, he noted, can amplify disinformation faster than facts can travel, compromise privacy, deepen discrimination and disrupt millions of livelihoods. Referencing concerns raised by AI pioneers such as Geoffrey Hinton, often called the godfather of AI, Pradhan stressed that the real challenge is not whether AI will shape the world, but whether humans will shape it with ethics and wisdom.
Structuring his talk around four guiding questions, why, what, how and who, Pradhan introduced the audience to WFEB’s emerging AI Ethics Partnership, a global platform aimed at advancing responsible artificial intelligence. He outlined four priority concerns that demand urgent attention: disinformation, bias and discrimination, data privacy and job security.
To make the idea of ethical AI easier to grasp, Pradhan offered a simple metaphor. Ethical AI, he said, is like a three layered cake. The outer layer represents the visible value ethical AI creates for businesses and society. The middle layer is organisational culture that moves ethics from written codes to everyday practice. The innermost layer, however, is the most crucial, the conscience of individual leaders.
Drawing from Indian philosophical thought through WFEB co-founder Ravi Shankar, Pradhan noted that while artificial intelligence can reproduce stored knowledge, true intelligence is boundless and rooted in conscience, creativity and compassion. Practices such as breathwork and meditation, he suggested, can help leaders develop the calm clarity needed for ethical decision making.
The event also featured a discussion with Maninder Adityaraj Singh, chief of staff and head of innovation at Rediffusion Brand Solutions Pvt Ltd, and Yash Johri, lawyer, Supreme Court of India.
Opening the session, IAA India chapter president Abhishek Karnani, highlighted the need for industries to understand and engage with AI responsibly.
“AI has to be befriended and understood,” added Rediffusion managing director and AIAI national convenor Sandeep Goyal. “Its ethical use will determine whether it becomes a friend or a foe.”
As AI continues to reshape industries and societies, Pradhan ended with a simple but powerful call to action. Businesses, governments and individuals must work together to ensure that the algorithms shaping the future reflect human values rather than just cold logic.
