Brands
Gorakhpur gets a taste of the Golden Arches with McDonald’s debut
MUMBAI: Burgers, fries and smiles have landed in Gorakhpur and it’s lovin’ it already. McDonald’s has officially fired up its grills in Gorakhpur, marking its much-anticipated entry into the city with a sprawling 113-seater restaurant at Nayak Enclave, Basharatpur. With snazzy interiors, a digital-first experience, and an all-star menu of global favourites and desi delights, the outlet promises to be more than just a pit stop, it’s a flavourful new hangout.
Whether you’re craving a McAloo Tikki post-lecture, catching up over coffee with friends, or indulging in a Maharaja Mac after a shopping spree, the new outlet caters to everyone, students, families, and those simply seeking a satisfying bite.
The restaurant is decked out with self-ordering kiosks, table service, and guest experience leaders, ensuring a slick, queue-free dining experience. And with takeaway and dine-in options available, it’s convenience served with a side of crispy fries.
Announcing the restaurant launch, McDonald’s managing director for India – North and East Rajeev Ranjan said, “It fills us with immense joy to open our doors in Gorakhpur, a city known for its deep-rooted culture, vibrant youth, and welcoming spirit. Through our new restaurant, we wish to be part of the everyday celebrations of residents of Gorakhpur, offering global menu, great tasting delicious food that’s not just quick and convenient, but also pocket friendly. We are hopeful of our restaurant becoming a go-to place for the residents of the city – from coffee breaks to family treats and student hangouts.
But it’s not just about the menu. As part of McDonald’s for Youth programme, the Gorakhpur outlet will also create employment opportunities for local talent, particularly from underprivileged backgrounds, giving the city’s youth a flavour of economic inclusion.
With nearly 245 outlets across North and East India, McDonald’s continues to bring its signature blend of taste, technology and community focus to more cities and in Gorakhpur, it looks like the love story is just beginning.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
