Brands
Google helps Big Bazaar drive customers
MUMBAI: Big Bazaar, one of the leading hypermarket chains in India with a presence in over 120 cities with 225 stores, has worked closely with Google to create ‘Smart Search.’
Big Bazaar realised that their customers seek solution to every query on Google Search and wanted to position the brand as the solution to every household product query. The challenge was to add newer segment young customers who seek offers and information online and drive them to the stores.
Ignition Labs, Google India’s creative solution team, conceptualised and helped execute the campaign, which led to Big Bazaar giving exclusive offers to Google search users for one day in the first weekend of each month, when the propensity to spend is higher.
Over 1,80,000 discount coupons were distributed against each Google search in three days, which saw an increase of more than 30,000 people visiting the Big Bazaar stores.
Future Group group head – digital Pawan Sarda says, “Search and explore is a way of life in today’s time and Google Search is one of the important destination for it. Smart Search has helped us translate the customer’s intent into a purchase at our stores and has definitely helped us acquire newer & younger customers.”
Google India industry director Nitin Bawankule said, “Big Bazaar and Google came together to conceptualise this innovative campaign, ultimately driving trackable offline footfalls and sales.”
Further it used innovative features like Click to Missed-Call for a seamless experience of delivering coupons, instead of filling long forms. This reduced the lead generation process from filling a form to a simple missed call.
Brands
Sanjeev Rolyan named global director at HCLTech
HCLTech taps seasoned pro to steer digital and software strategy worldwide
NOIDA: Sanjeev Rolyan has reached a new peak in his career, stepping into the role of global director at HCLTech. With over 16 years of experience in the tech and digital services arena, Rolyan is set to bring his expertise in software, applications, and end-to-end source-to-pay functions to the global stage.
Before this elevation, Rolyan held multiple leadership roles at HCLTech, including director & business head and general manager, where he played a pivotal role in driving enterprise resource planning and digital transformation initiatives.
His journey in the industry spans nearly two decades, starting with a long tenure at Genpact as assistant vice president, where he managed sourcing and procurement for IT solutions, SaaS, PaaS, IaaS, and application development projects.
Rolyan’s academic credentials include a postgraduate diploma in international business from Symbiosis International University and a certificate in digital strategies for business from Columbia Business School, where he mastered five key domains: customer, competition, data, innovation, and value.
At HCLTech, Rolyan’s mission is clear: to amplify the company’s software and digital offerings, streamline operations, and lead the charge in global digital transformation. With his blend of experience, strategic insight, and digital acumen, the tech world will be watching closely.
