MAM
Google acquires DeepMind; also inks patent deal with Samsung
MUMBAI: The media was abuzz with Google acquiring the artificial intelligence start-up DeepMind for $400 million on Monday. However, today, what followed was the announcement of a patent alliance between the internet giant’s Google and Samsung. The alliance will cover a broad range of technologies and business areas and will take care of the companies’ existing patents and also those filed in the next ten years.
“We’re pleased to enter into a cross-license with our partner Samsung,” said Google Deputy General Counsel for Patents Allen Lo in a statement. “By working together on agreements like this, companies can reduce the potential for litigation and focus instead on innovation.”
The companies haven’t disclosed the terms of the agreement but with this agreement, the two companies gain access to each other’s industry-leading patent portfolios, paving the way for deeper collaboration on research and development of current and future products and technologies.
“This agreement with Google is highly significant for the technology industry,” said Head of Samsung’s Intellectual Property Center Dr. Seungho Ahn. “Samsung and Google are showing the rest of the industry that there is more to gain from cooperating than engaging in unnecessary patent disputes.”
As far as the DeepMind acquisition is concerned, the start-up has the best techniques from machine learning and systems neuroscience to build powerful general-purpose learning algorithms.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.









