MAM
Goldmedal Electricals targets Kerala with new campaign featuring Mohanlal
Mumbai:Homegrown electrical company, Goldmedal Electricals has released a fresh ad campaign featuring its newly appointed brand ambassador Malayalam superstar Mohanlal.
Conceptualised by TVC factory, the three-part campaign titled #SwitchToTheAmazing also features actress Honey Rose and showcases the wide range of Goldmedal products while highlighting their ease of use and unique features through various tricky situations arising in the actors’ lives.
Goldmedal director Kishan Jain said that the brand aims to expand its base in the Kerala market by penetrating deeper into South India. “Through this ad campaign with our brand ambassador Mohanlal and popular actress Honey Rose, we aim to become a household name in Kerala with our wide-ranging product portfolio. With his mass appeal, megastar Mohanlal resonates well with our brand ethos and he is most suited to convey the brand USP to our target audience,” Jain said.
The state-wide campaign is running on all leading Malayalam television and digital channels, and outdoor and print media as well.
Digital
OpenAI’s Stargate lead Peter Hoeschele exits with two senior leaders
Trio behind compute push set to join new startup amid leadership reshuffle
SAN FRANCISCO: Peter Hoeschele, a key figure behind OpenAI’s early Stargate data centre initiative, has exited the company, according to a report by The Information.
The departure is part of a broader leadership shift, with two other senior executives, Shamez Hemani and Anuj Saharan, also set to leave in the coming days. All three are expected to join the same new startup, although details about the venture remain under wraps.
The trio played a central role in OpenAI’s Stargate effort, an initiative aimed at building large-scale data centre capacity in-house to reduce reliance on external infrastructure providers. Their exits mark a notable moment for the company’s compute strategy as it continues to scale rapidly.
OpenAI spokesperson said in a statement to The Information, “We’re grateful for the contributions Peter, Shamez, and Anuj have made to OpenAI and wish them the very best in what comes next.” The company also pointed to the recent appointment of Sachin Katti to lead its industrial compute organisation, signalling continuity in its infrastructure roadmap.
OpenAI has indicated that it does not plan to directly replace Hoeschele’s role, suggesting a possible restructuring of responsibilities within the team.
As competition intensifies in the race to build next-generation AI systems, leadership changes in core infrastructure teams are likely to draw close attention. For now, the spotlight shifts to what this departing trio builds next, and how OpenAI adapts as it scales its ambitions.
