MAM
GoldenPalace.com gets into the next generation of advertising
MUMBAI: Oh the ways of advertising! There really seems no limit or bar on the places one can advertise their brands. The latest is that Internet casino GoldenPalace.com, known mostly for their eccentric eBay purchases, continues to deliver! Elise Harp, the second pregnant woman to use her enlarged belly as an advertising billboard for the casino, has given birth to a bouncing baby girl – Mariah. The birth was officially sponsored by GoldenPalace.com.
In true GoldenPalace.com style, the casino went all out in their role as sponsors for Harp’s baby’s birth. Doctors’ and visitors’ masks and gowns, baby accessories, blankets, and practically everything in the operating room displayed “GoldenPalace.com,” including a huge banner behind the bed. Elise’s recovery room was similarly decorated, as well as the new baby’s room at home.
A few weeks ago, the casino made a similar sponsorship production for Amber Rainey, the first pregnant woman to display the casino’s brand on her belly.
Harp did not need to auction off the sponsorship opportunity on eBay as GoldenPalace.com immediately stepped up after the media attention they received from Rainey’s sponsorship.
“Although company sponsorship is nothing new, this is a unique twist on a tried and true advertising concept,” said GoldenPalace.com CEO Richard Rowe. “Sponsoring the birth of Amber’s baby was groundbreaking so we jumped at the opportunity to do the same for Elise. The sponsorship will help both mothers with the enormous costs involved in raising a child. It’s a win-win situation for everyone involved.”
GoldenPalace.com have reached new levels in marketing creativity with their ad tattoo and outrageous eBay buys like the Virgin Mary Grilled Cheese Sandwich ($28,000), the Ghost Cane ($65,000), one silicon breast implant belonging to a former Playboy Cover Girl ($16,766), a pretzel shaped in the image of the Madonna and Child ($10,600), and dozens more outlandish auctions.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
