Brands
Gold standard storytelling marks PNGS’s shimmering festive campaign
MUMBAI: When it comes to gold, it’s not just about karats, it’s about characters. This Akshaya Tritiya, P N Gadgil & Sons (PNGS), one of India’s most cherished jewellery legacies, has launched its heartfelt campaign titled Festival of Golden Movements. The initiative wraps age-old tradition in a modern glow, turning gold from ornament into heirloom, and from fashion into feeling.
Fronted by actor and brand ambassador Mithila Palkar, the campaign film unfolds like a reel of emotion. Set against a celebratory backdrop, it shows gold jewellery not merely being worn but treasured, passed on with warmth and pride. The tagline “You shine brighter when you’re wrapped in gold” is more than just poetic, it’s a reflection of PNGS’ philosophy that every piece of jewellery is a memory in metal.
“Gold is never just a transaction, but a turning point,” said Aditya Modak. “Whether it is a bride’s first heirloom or a milestone gift, we see ourselves as jewellers and memory-makers. The campaign captures that emotion. It is about those fleeting seconds that live on through gold.”
The spotlight is firmly on traditional heavyweight designs temple jewellery, intricate bangles, timeless mangalsutra crafted for legacy moments. At the same time, PNGS has smartly tuned into shifting consumer sensibilities. While families continue to invest in gold as tradition, younger audiences are gravitating towards lighter, aspirational piecejewellery that balances heritage with a hint of minimalism.
This dual-track strategy has powered PNGS through a high-growth year, even as gold prices have surged 25–30 per cent. By staying close to customer sentiment and marrying tradition with trend, the brand has stayed not just relevant, but radiant.
With 33 EOB outlets and a hybrid model that spans physical stores, video catalogues, WhatsApp-led personalisation, and digital gifting, PNGS is growing with thoughtful agility. The brand now aims to scale to 50+ showrooms by 2030, with particular focus on deepening its presence in North and South India.
As Akshaya Tritiya ushers in a season of gold and good fortune, PNGS’ Festival of Golden Movements campaign offers a meaningful reminder: while styles change, sentiment doesn’t. And sometimes, the most lasting legacy fits in the palm of your hand woven in gold, wrapped in love.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
