MAM
Godrej Yummiez & IRCTC bring Yummiez Millet Patty to passenger trains
Mumbai: As 2023 is being celebrated as the International Year of Millets, Godrej Yummiez, a leading brand of frozen ready-to-cook products from Godrej Tyson Foods Ltd (GTFL), and Indian Railway Catering and Tourism Corporation (IRCTC), collaborated to bring millet patty in passenger trains. Introduced earlier this year, Godrej Yummiez Millet Patty received an overwhelming response from households who appreciated the nutritious and tasty patty variant made from millets like Jowar (Sorgum) and Bajra (Pearl Millet). Taking the success ahead, through the collaboration between Godrej Yummiez and IRCTC, the millet patty is now served during breakfast on Rajdhani and August Kranti trains enroute Mumbai – Delhi – Mumbai.
Godrej Yummiez developed the millet patty as an innovative snack option. The snack is made using individual quick freeze (IQF) technology to help keep it fresh with no preservatives. With high fiber content and vitamins of millet blended with a flavorful mix of herbs and spices, these patties are sure to make snacking tasty as well as nutritious.
Rajdhani and August Kranti trains stand as iconic legacies within the Indian railway network, celebrated for their exceptional service and remarkable food offerings. The partnership between Godrej Yummiez and IRCTC holds the intent to elevate the adoption of millets, promoting their significance even in the most massive railways network. This pioneering collaboration is already underway as a pilot program on Mumbai – Delhi – Mumbai routes of Rajdhani and August Kranti trains. This initiative caters to thousands of passengers traveling between Maharashtra, Gujarat, Rajasthan, and Delhi.
Godrej Tyson Foods Ltd CEO Abhay Parnerkar said, “Till recently, the adoption of millets was low due to the perception that they are not tasty and are not easy to cook. This has changed drastically and now every household is embracing the goodness of millets. We supported this adoption by bringing together the nutrition of millets in a ready-to-cook convenient format and launching them in a mass-accepted ‘patty’ variant. Godrej Yummiez Millet Patty is a preservative-free snack that symbolizes our commitment to innovation, nutrition, and convenience.”
He further added, “We are extremely pleased to further extend the delectable Godrej Yummiez millet patty to passengers aboard the Rajdhani and August Kranti trains. IRCTC is the most prestigious entity having one of the biggest catering operations in trains across the country. Our exclusive partnership with IRCTC combines their extensive reach and expertise in railway catering with Godrej Yummiez’ s culinary excellence, resulting in an exceptional food experience of millets.”
Indian Railway Catering and Tourism Corporation (Western Zone) group general manager Rahul Himalian said, “Being the International Year of Millets, we are constantly evaluating ways to add millets to our food menu merging both nutrition and taste. At IRCTC, we always pledge to provide passengers with quality and tasty food spread. Godrej Yummiez Millet patty on Rajdhani and August Kranti trains taken onboard on a pilot basis reinforces IRCTC’s dedication to offer passengers interesting and delectable millet-based food options. We are proud to introduce this product as a pilot as it supports the vision of mainstreaming millets through IRCTC’s catering operations across the massive Indian railways’ network. We tried and tested the product before serving it to our passengers. We are anticipating positive acceptance of Godrej Yummiez Millet Patty which is a perfect snack that is nutritious and convenient ready-to-cook item.”
Chef Varun Inamdar said, “Millets have always been seen as a bland grain, but that’s starting to change. Even though millets are often overlooked, they are incredibly nutritious and versatile grains that everyone should consume. Millets are a good source of iron, magnesium, phosphorus, and zinc. In the past, people may have found cooking millets more cumbersome. But now, there are various convenient ways to cook and consume the super-grain. From millet-based porridge to millet salads, and even baked goods, there are now different ways to enjoy millet which is tasty yet nutritious. One can now even consume millet in the form of patties with Godrej Yummiez Millet Patty. It is a great way to get your daily dose of millets. Moreover, it’s easy, affordable and convenient to store as well.”
Today, the Godrej Yummiez portfolio consists of more than 50 veg and non-veg products. Godrej Yummiez Millet Patty is available in supermarkets and leading e-commerce retail outlets across India at Rs. 180 in packs of 370 grams. Yummiez Millet Patty is made from excellent quality ingredients and is ready to cook. It can be deep-fried, air-fried or shallow-fried and served hot.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
