Brands
Godrej Tyson Foods presents a diverse showcase of Yummiez and Real Good Chicken at AAHAR 2024
Mumbai: Godrej Tyson Foods Ltd (GTFL), a joint venture of Godrej Agrovet Limited and Tyson Foods, U.S.A, commanded a prominent presence at the 38th edition of AAHAR – The International Food and Hospitality Fair in New Delhi. GTFL’s showcase centered around its extensive product portfolio, anchored by the consumer favourite brands, ‘Real Good Chicken’ and ‘Godrej Yummiez,’ reiterating the company’s standing as a key player in the Hospitality, Restaurant, and Catering (HoReCa) segment.
A leader in the frozen food category, GTFL offers a sizable range of over 50 frozen vegetarian and non-vegetarian ready-to-cook products under the ‘Godrej Yummiez’ brand. Noteworthy additions to the exhibit included the easy-to-cook Crispy Fried Chicken, Crispy Chicken Bites, nutritious Millets Patty, and the delectable Crispy Potato Starz along with range of Real Good Chicken processed poultry products. These offerings epitomize GTFL’s efforts in launching products as per evolving consumer preferences.
The showcase underscored GTFL’s operational prowess, particularly in the Quick Service Restaurants (QSR) and Business-to-Business (B2B) segments. Leveraging Godrej’s robust supply chain expertise and Tyson’s capabilities in vertically integrated poultry processing, the collaboration strategically addresses the escalating demand for quality poultry in India. GTFL’s focus remains steadfast on serving the diverse needs of QSRs, hotels, restaurants, and cafes.
GTFL, as a responsible corporate entity, provides high-quality, safe, and cost-effective frozen food products through its esteemed brands ‘Real Good Chicken’ and ‘Yummiez’. The company’s unwavering dedication to delivering world-class standards tailored to local tastes underscores its pivotal role in supporting India’s burgeoning food industry, quick-service restaurants, and modern retailers.
Speaking on participating at AAHAR 2024, Godrej Tyson Foods Ltd CEO Abhay Parnerkar said, “The 38th edition of AAHAR provided us with a platform to showcase our extensive portfolio and the innovation we have achieved in the ready-to-cook category. With our prominent brands, Real Good Chicken and Yummiez, we have unwaveringly stayed true to our commitment to delivering quality food products to the B2B and B2C sectors. As we look to expand our retail & HoReCa footprint in FY25, AAHAR 2024 will provide us with an opportunity to have effective conversations with domestic & global customers.”
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
