Brands
Godrej Properties reports 20 per cent sale from NRI markets
KOLKATA: Godrej Properties Limited (GPL), the real estate arm of the Godrej Group, has garnered over 20 per cent of its overall sales from non-resident Indians (NRIs) across the globe, thanks to the marketing initiatives it took to engage with the NRIs.
“With a diverse portfolio spanning across product segments and our presence in over 12 cities across India works strongly in our favour. In addition to this the various initiatives we undertake to reach out to the NRI audiences have resulted in the company garnering over 20 per cent of overall sales coming from NRIs across the globe,” said Godrej Properties EVP- sales and marketing Girish Shah.
On the initiatives taken by the company, Shah said, “The company uses a two pronged approach to tap the NRI markets and increase its global footprint.”
Right from participating in various real estate exhibitions, high networked individuals (HNI) meets, community events to connecting with the overseas channel partners, the company has a structured approach to targeting the international markets.
The company has a strong empanelment process for its channel partners abroad. “The channel partners are treated as an integral part of the sales and marketing network of GPL and given all the help and support as and when required by them. From product trainings to collateral support, special attention is paid to all the needs of the international channel partners,” he informed.
“Regular and ongoing product trainings are conducted to aid the channel partners given the fact that GPL has a wide product mix across various locations in India,” he further explained.
The entire effort is directed at making the channel partners true representatives of the brand and ensuring accurate information is passed on to the customers.
Godrej Properties also looks at opportunities to leverage its brand with prospective customers during the festive season. “GPL has sponsored and also participated in many community related activities where there is a sizeable Indian community present like Gujarati Samaj Navaratri and Durga Pooja celebrations in Australia,” he said.
The company is also associated with financial and professional associations, thus bringing together skilled and successful professionals of Indian origin. “The company also organises seminars related to current economic situations and various investment options in the Indian real estate industry from time to time to engage with audiences,” he concluded.
Brands
Tessolve lands a semiconductor veteran to drive its next big push
Ravi Kumar Chirugudu, who started his career at ISRO and has spent 35 years building chips and companies, joins the Bengaluru-based firm as president and chief operating officer
BENGALURU: Tessolve has never been shy about its ambitions. The Bengaluru-based engineering services firm already counts 18 of the world’s top 20 semiconductor companies among its clients, employs more than 3,500 engineers across 12 countries, and last year pocketed a $150m investment from TPG. Now it has hired the executive it believes can turn those assets into something bigger. Ravi Kumar Chirugudu, a 35-year semiconductor veteran who once built satellite payloads for ISRO and has since scaled engineering organisations across three continents, joins as president and chief operating officer, effective immediately.
THE MAN AND THE MANDATE
The appointment is, by any measure, a serious hire. Ravi Kumar Chirugudu comes to Tessolve after senior leadership stints at HCL Technologies, Altran and Wipro, where he managed large profit-and-loss portfolios and oversaw cross-regional teams. Over the course of his career, he has been instrumental in bringing more than 1,000 new products to market across the high-tech, energy and manufacturing verticals. Before the private sector claimed him, he began his working life as a scientist at the Indian Space Research Organisation, contributing to research and development in charge-coupled device technology and satellite payloads, a foundation that shaped everything that followed.
In his new role, he will lead Tessolve’s global growth strategy: expanding its engineering capabilities, deepening customer relationships and accelerating innovation across semiconductor and high-performance computing domains. The brief is broad, but the context is specific. Tessolve operates in the $550 billion global semiconductor market, and its recent moves, the acquisition of Germany’s Dream Chip Technologies and the TPG funding round, have sharpened both its reach and its expectations.
Srini Chinamilli, co-founder and chief executive of Tessolve, is characteristically direct about why Ravi Kumar Chirugudu was the choice:
“As we scale our global semiconductor and system engineering capabilities, Ravi’s appointment marks an important step forward. As global semiconductor demand continues to accelerate across industries, it is creating significant opportunities across the semiconductor lifecycle, from design, packaging, validation and systems integration. Ravi’s deep knowledge and leadership in this ecosystem brings the right mix of industry expertise, customer connect and execution capability, which will play a key role in strengthening our position as a trusted global engineering partner and reinforcing our market leadership.”
THE NEW ARRIVAL SPEAKS
Ravi Kumar Chirugudu, for his part, frames the move in terms of timing and culture, two factors that veteran executives tend to weigh as heavily as title or compensation:
“I am happy to join Tessolve at a time when the industry is rapidly evolving towards more complex, AI-driven systems. What stands out to me is its strong people-first culture and its commitment to bringing value to its customers. The strength of its global team, combined with its deep expertise in semiconductor innovation and next-generation product engineering, creates a solid foundation to build differentiated, scalable solutions. I look forward to working closely with the team to drive strategic growth and strengthen its role in shaping the global semiconductor ecosystem.”
The reference to AI-driven systems is not incidental. The semiconductor industry is in the midst of a structural reshaping, driven by the insatiable compute demands of artificial intelligence. For engineering services firms like Tessolve, which offers end-to-end capabilities from silicon design to packaged parts and invests in high-performance computing, high-speed interfaces, photonics and 5G, the moment is both an opportunity and a test. The company says it is well positioned to capture the next wave of industry growth. Ravi Kumar Chirugudu is now the person who has to prove it.
He came in from outer space, literally, and spent three decades learning how the semiconductor industry works from the inside out. Now Tessolve is betting that accumulated knowledge can help it cross the next frontier. In the $550 billion global chip market, the gap between ambition and execution is measured in engineering hours and leadership quality. Tessolve has just gone shopping for both.
