Brands
Godrej Properties clocks Rs 1,000 crore plot blitz in Panipat debut
PANIPAT: Godrej Properties has stormed into Panipat with a Rs 1,000 crore-plus sales haul at the launch of its first plotted development in the city, underscoring fierce demand in emerging residential markets.
The developer sold more than 600 plots covering about eight lakh square feet at Evora Estate in Sector 40, Panipat, since its debut in December 2025. The project marks Godrej Properties’ most successful plotted development launch by sales value to date.
Spread across 43 acres along NH 44A, Evora Estate is styled on a Mediterranean theme and features a premium clubhouse and lifestyle amenities. It is the company’s first project in Panipat and its fourth plotted township in north India.
The strong uptake reflects Panipat’s rising appeal as a residential micro-market, driven by infrastructure upgrades, improved connectivity via NH-44 and a growing industrial base.
Godrej Properties MD and CEO Gaurav Pandey, said the response reaffirmed demand for “thoughtfully designed neighbourhoods” offering long-term value in fast-evolving cities, adding that the group would continue expanding its footprint across Haryana with a focus on sustainable, high-quality developments.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
