MAM
Godrej Magic unveils its new Magic Floor Cleaner with Anil Kapoor as its brand ambassador
Mumbai: Godrej Magic, the personal and home hygiene brand from Godrej Consumer Products Ltd (GCPL), recently unveiled Godrej Magic Floor Cleaner – a unique ready-to-mix floor cleaner that is affordable and sustainable with Bollywood actor Anil Kapoor as the brand ambassador. The Jhakaas superstar, who has been receiving rave reviews for his role in The Night Manager 2, teamed up with the brand for a cheerful television commercial to create awareness of this floor cleaner format.
The TVC opens with Kapoor getting ready on set for the shoot of an ad film. Enthusiastically, he checks with the director about his task for the shoot – whether it’s dancing, fighting, or something else. To his surprise, the director asks him to sweep the floor. While he thinks it’s a joke, the crew hands him a bucket and a mop. Upon learning that it’s a Godrej product, he readily agrees and asks for the products. The director then hands him a sachet of Magic Floor Cleaner, and he looks at him puzzled, thinking the team is pulling his leg.
The director then explains that the sachet itself is the floor cleaner. Cut to a visual of the sachet’s magical gel being added into a bottle filled with water, the shaking of the bottle, and its magical transformation into a full 500ml bottle of floor cleaner! With the key message, “Chota sachet banaye 500ml floor cleaner, wo bhi phenyl ke daam me’, the TVC highlights the convenience and affordability of the ready-to-mix format, where a small sachet can be mixed with water to create a full bottle of floor cleaner. Impressed by the uniqueness of Godrej Magic Floor Cleaner, Anil turns to the camera and says, “Now that’s magic!”
Speaking on the launch of Godrej Magic Floor Cleaner, Godrej Consumer Products Ltd chief marketing officer – India Ashwin Moorthy said, “The unique ready-to-mix format of this new product not only addresses reducing plastic consumption but also caters to the evolving needs of consumers. We are excited to introduce Godrej Magic Floor Cleaner, revolutionizing the floor cleaner category with ready-to-mix format-driven product. By capitalising on our innovation-driven approach and deep understanding of consumer needs, we are confident in delivering a breakthrough product that not only meets the highest standards of cleaning and germ protection but also resonates with consumers need for affordable and sustainable life-choices.”
Commenting on his association with Godrej Magic Floor Cleaner as the brand ambassador, actor Anil Kapoor expressed, “Being a part of this innovative and eco-friendly solution is exciting. Godrej Magic Floor Cleaner presents a remarkable concept that not only ensures effective cleaning but also contributes to reducing plastic waste and energy consumption. I am delighted to endorse an innovation like Godrej Magic Floor Cleaner that empowers consumers to make sustainable choices in their everyday lives. It’s a step towards a greener future, and I believe that each individual can make a difference through simple yet impactful choices.”
With the initial launch in Maharashtra, Godrej Magic Floor Cleaner not only marks the inception of a new category but also showcases GCPL’s unwavering commitment to sustainability and affordability. The association with Anil Kapoor as the brand ambassador adds a touch of star power to the campaign, capturing consumers’ attention across the state. With the TVC and Kapoor’s endorsement, Godrej Consumer Products Ltd aims to create widespread awareness and encourage households to make environmentally conscious choices in their cleaning routines. By providing an affordable and sustainable alternative, Godrej Magic Floor Cleaner significantly contributes to environmental savings while delivering superior cleaning and germ protection.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
