MAM
Godrej Magic unveils its new Magic Floor Cleaner with Anil Kapoor as its brand ambassador
Mumbai: Godrej Magic, the personal and home hygiene brand from Godrej Consumer Products Ltd (GCPL), recently unveiled Godrej Magic Floor Cleaner – a unique ready-to-mix floor cleaner that is affordable and sustainable with Bollywood actor Anil Kapoor as the brand ambassador. The Jhakaas superstar, who has been receiving rave reviews for his role in The Night Manager 2, teamed up with the brand for a cheerful television commercial to create awareness of this floor cleaner format.
The TVC opens with Kapoor getting ready on set for the shoot of an ad film. Enthusiastically, he checks with the director about his task for the shoot – whether it’s dancing, fighting, or something else. To his surprise, the director asks him to sweep the floor. While he thinks it’s a joke, the crew hands him a bucket and a mop. Upon learning that it’s a Godrej product, he readily agrees and asks for the products. The director then hands him a sachet of Magic Floor Cleaner, and he looks at him puzzled, thinking the team is pulling his leg.
The director then explains that the sachet itself is the floor cleaner. Cut to a visual of the sachet’s magical gel being added into a bottle filled with water, the shaking of the bottle, and its magical transformation into a full 500ml bottle of floor cleaner! With the key message, “Chota sachet banaye 500ml floor cleaner, wo bhi phenyl ke daam me’, the TVC highlights the convenience and affordability of the ready-to-mix format, where a small sachet can be mixed with water to create a full bottle of floor cleaner. Impressed by the uniqueness of Godrej Magic Floor Cleaner, Anil turns to the camera and says, “Now that’s magic!”
Speaking on the launch of Godrej Magic Floor Cleaner, Godrej Consumer Products Ltd chief marketing officer – India Ashwin Moorthy said, “The unique ready-to-mix format of this new product not only addresses reducing plastic consumption but also caters to the evolving needs of consumers. We are excited to introduce Godrej Magic Floor Cleaner, revolutionizing the floor cleaner category with ready-to-mix format-driven product. By capitalising on our innovation-driven approach and deep understanding of consumer needs, we are confident in delivering a breakthrough product that not only meets the highest standards of cleaning and germ protection but also resonates with consumers need for affordable and sustainable life-choices.”
Commenting on his association with Godrej Magic Floor Cleaner as the brand ambassador, actor Anil Kapoor expressed, “Being a part of this innovative and eco-friendly solution is exciting. Godrej Magic Floor Cleaner presents a remarkable concept that not only ensures effective cleaning but also contributes to reducing plastic waste and energy consumption. I am delighted to endorse an innovation like Godrej Magic Floor Cleaner that empowers consumers to make sustainable choices in their everyday lives. It’s a step towards a greener future, and I believe that each individual can make a difference through simple yet impactful choices.”
With the initial launch in Maharashtra, Godrej Magic Floor Cleaner not only marks the inception of a new category but also showcases GCPL’s unwavering commitment to sustainability and affordability. The association with Anil Kapoor as the brand ambassador adds a touch of star power to the campaign, capturing consumers’ attention across the state. With the TVC and Kapoor’s endorsement, Godrej Consumer Products Ltd aims to create widespread awareness and encourage households to make environmentally conscious choices in their cleaning routines. By providing an affordable and sustainable alternative, Godrej Magic Floor Cleaner significantly contributes to environmental savings while delivering superior cleaning and germ protection.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
