Ad Campaigns
Godrej Group launches #PerfectforDadRecipe campaign
Mumbai: India’s leading conglomerate Godrej Group has announced the launch of its thought-provoking Father’s Day campaign – #PerfectForDadRecipe – with a heart-warming recipe that pays an ode to Fathers across the world. #PerfectForDadRecipe celebrates the inclusivity in new-age parenting while highlighting a father’s invaluable contributions in the kitchen, breaking biases, and challenging stereotypes associated with parenting roles. With the integration of Godrej products, the campaign showcases an exclusive Father’s Day dish, ‘The Misunderstood DadPlatter’.
Emphasising that fathers are just as capable as mothers with regards to household chores and parenting responsibilities, #PerfectforDadRecipe urges consumers to look beyond traditional gender roles through an emotional and inspiring campaign. Conceptualised and executed by the Godrej Group’s corporate brand and communications team along with Creativeland Asia, #PerfectforDadRecipe aims to address the often overlooked role of fathers in nurturing their children and creating a loving home environment. The campaign showcases a father preparing a dish along with Godrej products and a whole lot of emotion and societal sentiment that often dictate the role of a father.
Speaking on launching a thought-provoking campaign, Godrej Group executive director and chief brand officer Tanya Dubash said, “We believe that it’s time to break free from stereotypes that confine parenting roles. Our #PerfectforDadRecipe campaign showcases the realities of today’s fathers, the incredible dedication towards their kids and families, and the duties they take up at home, beyond being breadwinners. We hope to inspire our consumers and encourage them to embrace a more inclusive definition of parenting, where gender does not dictate capabilities or passion.”
“After our #PerfectForMom Recipes campaign that sought to shut biases against working mothers on Mother’s Day, we wanted to continue the same trend for Father’s Day. It turns out that dads face societal biases too, and #PerfectforDadRecipe on Father’s Day seemed like the perfect campaign idea”, added Creativeland Asia co-founder and creative vice-chairman Anu Joseph.
Godrej Group’s #PerfectForDadRecipe campaign is live on digital and social media platforms.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
