Brands
Godrej Group celebrates working moms with #PerfectforMomRecipes campaign
Mumbai: A mother always feels the ‘working mom guilt’ and pressure for chasing her ambitions and pursuing her career along with motherhood. It is imperative to take a moment to recognise and appreciate all the hardworking mothers out there, who juggle careers and their families every day. In an endeavor to refresh society’s dated ideas and notions surrounding working mothers and acknowledge the spirit of motherhood, The Godrej Group, India’s leading conglomerate, celebrates Mother’s Day in an unconventional style with #PerfectforMomRecipes.
Conceptualised and executed by The Godrej Group’s corporate brand and communications team along with Creativeland Asia, #PerfectforMomRecipes pays an ode to all working mothers with unconventional recipes that aim to break biases and stereotypes surrounding working mothers and encourage them to feel empathetic about themselves. The #PerfectforMomRecipes campaign will showcase celebrity chefs such as Amrita Raichand, Sanjyot Keer and Vicky Ratnani prepare uniquely named dishes such as ‘Tasty Society Expectations Mango Shake’, ‘Guilty Moms Dora Cake and ‘Lajawab Overworked Mom’s Butter Chicken’
From helping working mothers to stop worrying about others expectations, and tackle unsolicited advice, to highlighting the importance of self-love and self-care while empowering them to define their own idea of motherhood, the #PerfectforMomRecipes campaign attempts to change the narrow-minded views about working mothers and give them a shoutout of love and support.
Commenting on the unconventional campaign, Godrej Group executive director and chief brand officer Tanya Dubash said, “At The Godrej Group, we have always strived towards making the work environment supportive for our employees, many of whom are working mothers. The campaign #PerfectforMomRecipes is a part of our endeavour to throw light on the stereotypical biases that these working mothers face on a daily basis and empower them to define their own idea of motherhood. We dedicate this campaign to the backbone of our homes, our mothers, and to all the working mothers who are fighting hard to break these gender biases and carve a niche of their own. We hope that with #PerfectforMomRecipes, we inspire working mothers everywhere to take a moment for themselves and embrace motherhood in their own way.”
Creativeland Asia co-founder and creative vice-chairman Anu Joseph further added, “There are more working mothers in India today than before. And there are still outdated perceptions about them, and they’re constantly pressured or guilted for choosing careers alongside motherhood. Godrej is a home to working mothers across India. And as their employers and enablers, we believed Godrej needed #PerfectForMomRecipes, a campaign that supports working moms and refreshes society’s views around them.”
The campaign videos will be available across The Godrej Group’s social media platforms.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
