Brands
Godrej Ezee and Gul Panag join hands for ‘Ezee Hugs’
Mumbai: Liquid detergent brand Godrej Ezee has joined hands with actor entrepreneur Gul Panag for its campaign ‘Ezee Hugs’ under which it helps underprivileged children prepare for winters by distributing free sweaters.
To flag off the initiative, Gul Panag met the kids in New Delhi and distributed new sweaters amongst them. As part of the initiative, Ezee and Gul will jointly distribute more than 4000 sweaters across North India.
Godrej Consumer Products Limited (GCPL) CEO – India & SAARC Sunil Kataria said, “Ezee Hugs began in 2011, and has grown over the years with the support of multiple stakeholders. This year, we are pleased to partner with Gul Panag who is known to take up causes that matter. Our intent is to not just donate sweaters but also bring the attention of more people on this issue. We want to ensure that no underprivileged child suffers due to lack of appropriate means to keep themselves warm.”
While speaking about her association with Ezee Hugs, Gul Panag, said, “From health impact to school attendance, the impact of cold weather on kids with no proper woolen wear is significant. Yet, there are fewer initiatives or people talking about it. Ezee Hugs is one such initiative that has stood strong and made people aware of this issue for over 10 years now. This is why I chose to partner with Godrej Ezee so that we can reach out to more people and ensure no underprivileged kid has to be without woolens.”
Thousands of underprivileged, school-going children across the Northern belt, bear the harsh winters without the warmth of woolens. Through this social good campaign, Godrej Ezee wanted to build awareness about this hardship and help alleviate it by urging people to donate their woolens for children.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
