MAM
Godrej Eon signs 3-year title sponsorship deal with Tour de India
MUMBAI: Mumbai-based sports management company ID Sports has roped in consumer electronics brand Godrej Eon as the title sponsor for its cycling event Tour de India (TDI) 2012 as part of its green drive to encourage people to take up cycling.
The three-year strategic partnership facilitated by Total Sports Asia will see the iconic consumer durables brand Godrej Eon as the Title Sponsor for TDI 2012 for races that will be hosted in Delhi, Mumbai and Srinagar on 4, 7 and 11 November respectively.
As part of the association, the cycling race will now be branded Godrej Eon Tour De India-2012. The event is held under the aegis of Cycling Federation of India and International Cycling Union (UCI).
The funds raised in the proceedings would be directed towards One Watt Project- an initiative to spread the message of energy conservation.
The three-year partnership will bring together larger footprint through the digital platform as ‘Godrej Eon Tour De India‘ will provide partners and enthusiasts access to the event online.
Godrej Eon COO George Menezes said, “With this initiative, we aim at making cycling a part of a popular sporting culture in the country; encourage potential cycling superstars of tomorrow by providing them with a platform and an opportunity to develop their inherent talent into a real-life profession.”
As a platform that is growing in size and impact, this year, ‘Godrej Eon Tour De India‘ will see over 60 celebrity participants, 20 teams and around 40,000 people attending the races across cities.
Commenting on the upcoming race, ID Sports Chairman and MD Akil Khan said, “We‘re thrilled to be associated with our respected partner. There‘s an incredibly strong alignment between TDI and, Godrej Eon commitments to promote cycling as a sport in India.”
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
