MAM
Godrej Appliances VP marketing Ramesh Chembath quits
MUMBAI: After a nine year stint, Godrej Appliances vice president marketing Ramesh Chembath has called it a day at the white goods major. The launch of the NXW, Godrejs’ premium category of refrigerators, was possibly Chembath’s last media appearance as a part of Godrej.
Chembath served his tenure and silently quit last week. His next move still remains unknown.
When contacted by Indiantelevision.com, Chembath confirmed the news, but refused to say anything further.
With vast experience in brand management, communication, product management, sales and P&L, Chembath was helming a strategic role in one of India’s leading consumer durable companies until last week.
Prior to Godrej, Chembath worked with Draft FCB Ulka and the Aditya Birla Group.
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
