MAM
Godrej Appliances’ #HumSabHomeMakers takes forward the conversation on homemakers and gender equality
MUMBAI: The COVID-19 lockdown has thrown a new set of challenges at our homes. With the entire family at home round the clock and no help at hand, household chores have grown manifold. Even as women continue to battle it alone in many homes, the good news is that more and more men are stepping up to their role as equal homemakers.
Creatively narrated by WAT Consult, the film has captured this beautiful change in the form of multiple slice of life shots stitched together to depict ‘life during lockdown’ – all featuring Godrej Appliances employees at their homes, sharing the burden of every day.
About the film, Godrej Appliances marketing head Swati Rathi said, “We have been having a series of conversations under the #LetsStartRight banner over the last two years. As a conscientious brand, we realise that we have a larger role to play in society. Gender equality is one of the messages we want Indian homes to embrace, and we are proud to say, we also practise what we preach. Through this campaign, we wanted to encourage people to help at home and voice proudly – #HumSabHomeMakers. Let us all take pride in our work both outside the home and inside the home. Let us be entrepreneurs, analysts, artists, bankers, marketers, engineers and managers while also being proud homemakers. We hope this film inspires a lasting change. Not just for now, but forever. #LetsStartRight! #HumSabHomeMakers.”
WATConsult CEO Heeru Dingra said, “This video is another attempt to do away with the labels. With household chores being multiplied for our homemakers, this campaign is an urge to all of us trying our best to work from home, to extend a helping hand in managing the day to day household duties too and proudly say #HumSabHomeMakers.”
Links :
YouTube: https://youtu.be/TNmgtUN-xRA
Facebook: https://m.facebook.com/story.php?story_fbid=2981892135187850&id=162668757110216
Twitter: https://twitter.com/GodrejAppliance/status/1248835881835696130
LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6654594850727526400
Instagram: https://www.instagram.com/tv/B-1EqvnB11s/?utm_source=ig_web_copy_link
Brands
UP govt, HGS unit to skill one lakh youth in digital push
MoU targets jobs, training and future ready talent across state
MUMBAI: Government of Uttar Pradesh has joined hands with OneOTT Intertainment Limited, the broadband arm of Hinduja Global Solutions, to train one lakh youth, signalling a fresh push towards jobs in the digital economy.
The memorandum of understanding, signed with the Employment Department Uttar Pradesh, aims to bridge the gap between skills and industry needs while opening up employment pathways for young people across the state.
The agreement was formalised by principal secretary, labour and employment, M. K. Shanmugha Sundaram and whole-time director, Hinduja Global Solutions and MD and CEO, OneOTT Intertainment Limited, Vynsley Fernandes, in the presence of labour minister Anil Rajbhar.
Under the partnership, OneOTT Intertainment Limited will roll out training programmes, workshops and knowledge-sharing platforms designed to equip youth with skills aligned to a rapidly digitising economy. The initiative will also include research inputs, technical guidance and policy-level support to ensure effective execution.
Principal secretary, labour and employment, M. K. Shanmugha Sundaram, said, “This collaboration will help align skill development programmes with actual industry needs and prepare the youth of Uttar Pradesh for emerging opportunities in the digital services sector.”
Hinduja Global Solutions whole-time director, and OneOTT Intertainment Limited MD and CEO Vynsley Fernandes said, “India’s progress is closely linked to strengthening the capabilities of its young workforce. At HGS, we see skills evolving alongside technology, and partnerships like this help build a stronger digital ecosystem.”
The state government will facilitate coordination across departments and institutions, ensuring the programmes reach the right audiences and deliver measurable outcomes.
As digital infrastructure expands and technology reshapes job markets, initiatives like this are positioning skill development not just as training, but as a gateway to opportunity for the next generation.
