Brands
Godrej Appliances focuses on consumer experience in festive offering
Mumbai: The Appliances business of Godrej & Boyce, part of Godrej Enterprises Group,announced its festive offers for the consumers taking forward the philosophy of “Things Made Thoughtfully” from products to brand’s festive season offerings as well. The brand has kept user experience at the heart of its festive promise.
On one hand, with better financing options, customers are increasingly willing to upgrade and invest in premium appliances and appliances’ life has witnessed a decline; on the other hand, research indicates that warranty, durability and after sales service continues to be key factors for consumers when buying appliances. This explains the growing Annual Maintenance Contract (AMC) sales in the industry particularly in categories like air conditioners which witness heavy usage given the high heat levels in the country. Unfortunately, hidden charges and complex terms in many of the warranties available in the market detract from the consumer’s long-term experience.
Addressing this need, Godrej Appliances has introduced five year comprehensive warranty for Split Air Conditioners at no extra cost. This free warranty, worth Rs 7990/-, offers complete coverage with no hidden fees, no registrations, ensures that customers are protected against additional costs like gas charging, technician visits etc. The goal is simple: to provide a worry-free, delightful experience across the product’s life.
Apart from this, the brand also announced extended warranties on products like refrigerators and washing machines. The brand is also offering exciting promotions across its range, including cashback schemes up to Rs 12000/-, and flexible financing options, including no-cost EMIs and zero down payments.
Godrej Appliances business head & executive VP Kamal Nandi commented on the initiative, saying, “At Godrej Appliances, we believe in offering not just superior products but also unmatched service and customer value. Our honest-offer of a five year comprehensive warranty on Split Air Conditioners is a significant step in ensuring that our customers can enjoy long-term comfort with complete peace of mind, free from any hidden costs.”
In addition to the campaign, Godrej Appliances is also offering an array of AI-powered appliances designed to optimise performance and enhance convenience, high-capacity models across segments tapping into the premiumisation trend and new attractive designs for consumers to pick from.
Brands
Funskool India crosses US$40 million turnover in FY 2025-26
Toy manufacturer posts steady growth despite global headwinds.
MUMBAI: Funskool India has played its cards well turning challenges into steady growth while keeping the fun alive in the toy business. The country’s leading toy manufacturer has reported a turnover of $40 million in FY 2025-26, demonstrating resilience in a difficult global environment. The company recorded an average growth of 14 per cent over the past two years, with exports growing at a healthy 19% year-on-year.
While domestic business grew at a modest single-digit pace, Funskool saw encouraging traction in key categories such as Fundough (dough) and Handycrafts (arts & crafts).
Funskool India Ltd. CEO K.A. Shabir said, “We successfully navigated the challenges posed by US tariffs last year and continued to grow both our export and domestic businesses. Given the ongoing geopolitical situation in West Asia, we are currently working with a moderate growth outlook of 12–15 per cent, with plans to revisit our targets after Q1 once the situation stabilises.”
He highlighted strengthened partnerships with global companies including Spin Master (Canada), Moose Toys (Australia), Melissa & Doug (USA), Asmodee (France), Learning Resources (USA), and Buffalo Games (USA). The expansion of the company’s Goa plant is progressing and is expected to be completed by the end of the current financial year.
Looking ahead, Funskool expects a significant shift in domestic growth momentum for FY 2026-27, driven by new categories such as friction vehicles under the brand “BlazeTrix”, remote-control cars under “VoltRush”, and the addition of popular licences like Paw Patrol.
In an industry where playtime never stops, Funskool has shown that even in turbulent times, a smart strategy and strong partnerships can keep the business ticking along nicely. As it gears up for the next financial year, the company appears well-positioned to build on its solid foundation and bring even more joy to children worldwide.
