Brands
Godrej Appliances aims to reach 80% capacity by July 2020
NEW DELHI: Home appliances player Godrej Appliances today launched new products and aims to reach full production facility from August onwards.
The company shared that the pandemic has impacted badly the sales figures and the company reported a revenue loss of 40-45 per cent. April was a complete washout as there was no business.
Godrej Appliance business head and executive VP Kamal Nandi said, “Sales in May were at 30-35 per cent on average, while in June it is already at last year's level. 95-97 per cent market has begun which is encouraging for the industry we will reach 80 per cent capacity in July and full capacity from August. Godrej Appliances said sales in May was at 35-40 per cent of last year, while in June it is already at last year's level. Industry too has reached 90 per cent of pre-Covid2019 level sales. We expect sales will improve from July onwards and will be better than pre-Covid2019 till the festive season. We expect to reach 80 per cent capacity in July and full capacity from August."
He also shared that the last two months saw a demand for cooling products.
Nandi explained that the self-reliance campaign by the government will boost confidence among manufacturers, “The #MakeinIndia, and vocal for local will bring opportunities not only for local players to establish but will help big players as well in terms of doing business and it will enhance manufacturing, which will lead to more demands.”
He added that manufacturing, logistics and services were affected in the lockdown. Godrej Appliances faced issues on the service front as customers are not allowing mechanics to enter their homes. So, it is helping customers to do the product services by themselves, and at the same time re-building confidence among customers.
Nandi said, “The company has plans to expand into newer categories for products which are in demand right now and there will
be no immediate price hike since commodity prices are stable but any duty changes by the government will have an impact.”
Since the Covid2019 pandemic placed restrictions on large scale gatherings, Godrej Appliances has been the first in the industry to swiftly adapt to launching new products in a virtual format. These zone wise segregated launches were designed to engage with 5000+ trade partners from the comfort of their home.
Godrej Appliances national sales head Sanjeev Jain said, ‘’At the beginning of the lockdown, we took the herculean task of enabling our network of trade partners to reach customers digitally. We have been breaking barriers across all fronts – from product cataloging and showcasing, multiple cashless online payment facilities to initiation of video-assisted remote selling initiative. By exploring alternative ways to communicate and engage, we were able to offer fantastic opportunities to our trade partners. We plan to launch new products across the year across different segments."
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Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR:Â Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
