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Godrej Appliances aims to reach 80% capacity by July 2020
NEW DELHI: Home appliances player Godrej Appliances today launched new products and aims to reach full production facility from August onwards.
The company shared that the pandemic has impacted badly the sales figures and the company reported a revenue loss of 40-45 per cent. April was a complete washout as there was no business.
Godrej Appliance business head and executive VP Kamal Nandi said, “Sales in May were at 30-35 per cent on average, while in June it is already at last year's level. 95-97 per cent market has begun which is encouraging for the industry we will reach 80 per cent capacity in July and full capacity from August. Godrej Appliances said sales in May was at 35-40 per cent of last year, while in June it is already at last year's level. Industry too has reached 90 per cent of pre-Covid2019 level sales. We expect sales will improve from July onwards and will be better than pre-Covid2019 till the festive season. We expect to reach 80 per cent capacity in July and full capacity from August."
He also shared that the last two months saw a demand for cooling products.
Nandi explained that the self-reliance campaign by the government will boost confidence among manufacturers, “The #MakeinIndia, and vocal for local will bring opportunities not only for local players to establish but will help big players as well in terms of doing business and it will enhance manufacturing, which will lead to more demands.”
He added that manufacturing, logistics and services were affected in the lockdown. Godrej Appliances faced issues on the service front as customers are not allowing mechanics to enter their homes. So, it is helping customers to do the product services by themselves, and at the same time re-building confidence among customers.
Nandi said, “The company has plans to expand into newer categories for products which are in demand right now and there will
be no immediate price hike since commodity prices are stable but any duty changes by the government will have an impact.”
Since the Covid2019 pandemic placed restrictions on large scale gatherings, Godrej Appliances has been the first in the industry to swiftly adapt to launching new products in a virtual format. These zone wise segregated launches were designed to engage with 5000+ trade partners from the comfort of their home.
Godrej Appliances national sales head Sanjeev Jain said, ‘’At the beginning of the lockdown, we took the herculean task of enabling our network of trade partners to reach customers digitally. We have been breaking barriers across all fronts – from product cataloging and showcasing, multiple cashless online payment facilities to initiation of video-assisted remote selling initiative. By exploring alternative ways to communicate and engage, we were able to offer fantastic opportunities to our trade partners. We plan to launch new products across the year across different segments."
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IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
