MAM
Goafest: FCB Ulka designs ‘Gods Of Advertising’
MUMBAI: The gates are open to the biggest festival in the religion of Advertising! The campaign marking the onset of the 12th edition of Goafest, has been unveiled, under the theme- “Gods of Advertising”. The campaign has been conceptualized and designed by FCB Ulka in line with grandeur of the festival, where the Gods come together, celebrating the Gods within us.
Under the campaign, the Gods of Advertising have been depicted like the Greek Gods, to give the entire campaign a unique identity. The campaign is built on clever canvas paintings of Greek Gods with a subtle integration of the elements of their times. The art purely showcases ancient Church art style that can also be seen in the design and the font. Everything together shows the grandeur and antiquity of the festival, lending strength to the theme.
Commenting on the occasion, Goafest 2017 chairman and AAAI vice president Ashish Bhasin said, “Goafest 2017 is going to be at a level it has never been before and the campaign announcing that, Gods of Advertising, designed by FCB Ulka, has captured the feel very well. Goafest is about the Industry coming together and celebrating Creativity, sharing bonhomie within the industry participants and learning from experts, not just from our industry but from other fields as well, at a global scale. This year we have introduced several new initiatives, which will add to a lot of excitement and I thank and congratulate FCB Ulka for kicking off South Asia’s largest festival of advertising with a beautifully crafted campaign”.
Shedding light on the premise of the campaign, FCB Ulka NCD south Mahendra Bhagat said, “‘Gods of Advertising’ as a phrase is something we hear often in the advertising industry. Goafest is a fun event, that’s given. But we wanted to talk about it being an enriching event too. Which is why, we directed our communication to the youngsters, telling them that the who’s who of advertising will surely be there – imparting knowledge and sharing ideas and an event that you surely can’t afford to miss.”
“What I particularly like about this campaign is the treatment that’s given by our young creative team. Instead of repeating the typical imagery that’s associated with Goa, they thought of recreating these old frescos you see in some of the churches. Very distinct and very relevant. So, even though, it’s western in its content, it’s a little Indian in its outlook and execution,” he added.
FCB Ulka is creating promotional posters, mailers and Press communication for Goafest 2017. The first leg the campaign kicks off with a series of promotional content highlighting the God of various divisions of advertising. Each of the Gods have been given a name and their specific characteristics and inviting people to not miss it, because even the Gods won’t give it a miss.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
