MAM
Goafest: FCB Ulka designs ‘Gods Of Advertising’
MUMBAI: The gates are open to the biggest festival in the religion of Advertising! The campaign marking the onset of the 12th edition of Goafest, has been unveiled, under the theme- “Gods of Advertising”. The campaign has been conceptualized and designed by FCB Ulka in line with grandeur of the festival, where the Gods come together, celebrating the Gods within us.
Under the campaign, the Gods of Advertising have been depicted like the Greek Gods, to give the entire campaign a unique identity. The campaign is built on clever canvas paintings of Greek Gods with a subtle integration of the elements of their times. The art purely showcases ancient Church art style that can also be seen in the design and the font. Everything together shows the grandeur and antiquity of the festival, lending strength to the theme.
Commenting on the occasion, Goafest 2017 chairman and AAAI vice president Ashish Bhasin said, “Goafest 2017 is going to be at a level it has never been before and the campaign announcing that, Gods of Advertising, designed by FCB Ulka, has captured the feel very well. Goafest is about the Industry coming together and celebrating Creativity, sharing bonhomie within the industry participants and learning from experts, not just from our industry but from other fields as well, at a global scale. This year we have introduced several new initiatives, which will add to a lot of excitement and I thank and congratulate FCB Ulka for kicking off South Asia’s largest festival of advertising with a beautifully crafted campaign”.
Shedding light on the premise of the campaign, FCB Ulka NCD south Mahendra Bhagat said, “‘Gods of Advertising’ as a phrase is something we hear often in the advertising industry. Goafest is a fun event, that’s given. But we wanted to talk about it being an enriching event too. Which is why, we directed our communication to the youngsters, telling them that the who’s who of advertising will surely be there – imparting knowledge and sharing ideas and an event that you surely can’t afford to miss.”
“What I particularly like about this campaign is the treatment that’s given by our young creative team. Instead of repeating the typical imagery that’s associated with Goa, they thought of recreating these old frescos you see in some of the churches. Very distinct and very relevant. So, even though, it’s western in its content, it’s a little Indian in its outlook and execution,” he added.
FCB Ulka is creating promotional posters, mailers and Press communication for Goafest 2017. The first leg the campaign kicks off with a series of promotional content highlighting the God of various divisions of advertising. Each of the Gods have been given a name and their specific characteristics and inviting people to not miss it, because even the Gods won’t give it a miss.
Brands
SatLeo Labs raises $5.5m seed funding led by Unicorn India Ventures
Fresh capital to power thermal satellite mission and AI data platform
MUMBAI: SatLeo Labs has raised $2.2 million in a fresh seed round led by Unicorn India Ventures, taking its total funding to $5.5 million as it steps up efforts to scale its space-based thermal intelligence platform.
The funding round also saw participation from existing backers including Merak Ventures, Java Capital, IIMA-CIIE and deep-tech investor Manish Gandhi.
The capital will be used to accelerate SatLeo’s flagship thermal satellite mission and further develop its AI-powered platform designed to deliver high-resolution thermal and visible data from low Earth orbit. The company aims to turn this data into actionable insights for sectors ranging from climate monitoring to urban planning.
Over the past year, SatLeo has scaled rapidly, growing its team from 8 to 30 specialists across satellite engineering, thermal sensing and AI-led geospatial analytics. It has also achieved a key milestone with the development of its first experimental payload, TAPAS-1, which reached near flight-ready status within six months and is now positioned for launch.
On the ground, the startup has begun translating its technology into real-world use cases. Pilot projects in cities such as Ahmedabad and Tumakuru have focused on monitoring urban heat islands and air pollution, impacting over 400,000 citizens. At the same time, its commercial pipeline has expanded sharply, with letters of intent rising from around $15 million to over $42 million within a year.
SatLeo Labs co-founder and CEO Shravan Bhati said, “Sustainability has become imperative amid accelerating climate change and rapid urbanisation. This fundraise represents a critical milestone as we move into the execution phase of our next mission.”
He added that the company is focused on scaling its satellite constellation and enhancing payload performance to deliver thermal intelligence at a global level.
Backing the startup, Unicorn India Ventures managing partner Bhaskar Majumdar said, “Space is an arena where the next wave of technological innovation will emerge. SatLeo’s ability to combine thermal and visible satellite data into real-time insights positions it strongly for long-term growth.”
Looking ahead, SatLeo plans to focus on launch readiness, expanding commercial deployments and scaling its technology stack over the next 12 months.
As demand for climate and environmental intelligence grows, SatLeo’s latest fundraise signals rising investor confidence in space-tech solutions that bring data from orbit down to everyday decision-making.
