MAM
GoaFest announces Creative Abbys & shortlist online
MUMBAI: The Awards Governing Council (AGC) of Abbys at Goafest 2014 has announced the team of jury chairpersons for the Creative Abbys.
The jury chairperson for the Integrated Advertising category is McCann World Group president, south Asia, Prasoon Joshi. The film category will be chaired by it Taproot chairman and chief creative officer Agnello Dias. Alok Nanda communications director Alok Nanda will chair the design category.
For Outdoor Advertising and Ambient DDB Mudra Group, India chairman and chief creative officer, Sonal Dabral will be the jury chair and for Radio Advertising it will be Contract Advertising National Creative Director, Ashish Chakravarty.
Commenting on the jury, chairman of the Awards Governing Council, Pratap Bose, said “We are delighted to have such a remarkable line-up of jury chairpersons this year. All of them are creative stalwarts and I am pleased that they will be judging the Creative Abbys this year. The judging process will be transparent and fair. KPMG will be monitoring the judging procedure.”
This year more than 3,000 entries were received. Shortlists for Goafest 2014 are being displayed at www.abbyshortlist.com.
If any, then issues related to shortlisted entries can be brought to the attention of jury chairperson in writing. The matter with proof submitted will be tabled in the second round for the jury to make a final call on. Metals awarded by the jury after the second round of judging will be final.
Goafest 2014 will be held at The Grand Hyatt, Bambolim, North Goa on 29–31 May 2014.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
