MAM
GoaFest announces Creative Abbys & shortlist online
MUMBAI: The Awards Governing Council (AGC) of Abbys at Goafest 2014 has announced the team of jury chairpersons for the Creative Abbys.
The jury chairperson for the Integrated Advertising category is McCann World Group president, south Asia, Prasoon Joshi. The film category will be chaired by it Taproot chairman and chief creative officer Agnello Dias. Alok Nanda communications director Alok Nanda will chair the design category.
For Outdoor Advertising and Ambient DDB Mudra Group, India chairman and chief creative officer, Sonal Dabral will be the jury chair and for Radio Advertising it will be Contract Advertising National Creative Director, Ashish Chakravarty.
Commenting on the jury, chairman of the Awards Governing Council, Pratap Bose, said “We are delighted to have such a remarkable line-up of jury chairpersons this year. All of them are creative stalwarts and I am pleased that they will be judging the Creative Abbys this year. The judging process will be transparent and fair. KPMG will be monitoring the judging procedure.”
This year more than 3,000 entries were received. Shortlists for Goafest 2014 are being displayed at www.abbyshortlist.com.
If any, then issues related to shortlisted entries can be brought to the attention of jury chairperson in writing. The matter with proof submitted will be tabled in the second round for the jury to make a final call on. Metals awarded by the jury after the second round of judging will be final.
Goafest 2014 will be held at The Grand Hyatt, Bambolim, North Goa on 29–31 May 2014.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
