Ad Campaigns
Goafest 2024 opens delegate registrations
Mumbai: Goafest, the premier festival celebrating creativity and advertising excellence in India, is thrilled to announce the opening of delegate registrations for its highly anticipated event. Delegates can secure their spots at early bird rates until 15 May, 2024.
Scheduled to take place from 29 to 31 May at the luxurious Westin Powai in Mumbai, Goafest 2024 promises to be an immersive experience, showcasing the best of advertising, marketing, and creative innovation.
This year’s Goafest will feature an exciting lineup of keynote speakers, panel discussions, workshops, and networking opportunities, providing delegates with valuable insights and inspiration to fuel their creativity and drive success in the dynamic advertising industry.
Goafest 2024 – chairman of the delegates committee Sam Balsara expressed his enthusiasm for the upcoming event, stating, “Goafest is a unique platform that brings together industry leaders, creative minds, and aspiring talents to celebrate creativity, exchange ideas, and shape the future of advertising in India. We are excited to welcome delegates from across the country to join us for three days of inspiration, learning, and networking. This year with the event moving to Mumbai, we are sure there will be a substantial increase in delegates from Mumbai.”
Registrations are now open, and early bird rates are available until 15 May, offering delegates significant savings on their attendance fees. To register and secure your spot at Goafest 2024, visit Goafest official website today.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
