MAM
Goafest 2017: Mindshare & Maxus win big, Dainik Jagran leads publisher category
GOA: Kick-starting the day one by popping a bottle of champagne, Goafest 2017 brought much cheer to the media, marketing and advertising fraternity. The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) together felicitated the works of the advertising agencies with the Media and Publisher Abby Awards 2017 on Wednesday.
Mindshare India, like last year, bagged the maximum number of medals at the Media Abbys on day one of Goafest 2017. With a total of 10 medals, the agency has received two gold medals in ‘Best use of an Integrated Campaign’ and ‘Best use of Branded Content’ category, one each for its campaign for Star Plus titled ‘Nayi Soch’, and another for Dove’s ‘Dove reframes the beauty debate in India.’ The agency also won three bronze and five silver medals.
On Goafest Abby’s 2017, Mindshare South Asia CEO Prasanth Kumar said: “Topping at Goafest is definitely a great achievement. We are delighted that the series of good work across our clients are witnessing recognition. We as always get motivated when we win and we thank all our clients and partners for being the force behind our performance. For us, it is a constant that we keep evolving and redefining ourselves as well as challenging ourselves every year to ensure we deliver the best to our clients. We promise to keep this momentum continuous.”
The second top winner of this year is Maxus which took home six medals – one gold, four silver and two bronze. It received gold for their Sonata ACT campaign titled ‘When courage prevailed from 8pm to 8am campaign in the ‘Best use of Radio’ category.
The third leading agency was Madison Media bagging a total of eight medals — five silver and three bronze.
Apart from these, Dentsu Webchutney, Social Street, MediaCom Communications, Lodestar UM, Shemaroo Entertainment, ibs and Milestone Brandcom bagged one gold medal, each.
A total of 10 gold medals were given away at the Media ABBY, followed by 26 silver and 17 bronze.
In the Publisher Category, Dainik Jagran, continuing its winning streak, emerged as the winner for day one with two gold, five silver and two bronze medals. The publisher won the golds in the ‘Best promotion of a CSR’ category for ‘A newspaper galvanizes communities to revive 4000+ lakes’ and in the ‘Best brand innovation in newspapers printed or online’ for ‘Crowdsourcing Imagination to create the newspaper of the Future by the Future.’
2017 ABBYs has just got bigger and better. With 4500 entries, the Goafest ABBYs 2017 presented by the The Advertising Club and The AAA’ of I has once again seen the entire advertising and marketing community descend upon the silver sands of North Goa to celebrate excellence in creativity across media platforms and genres.
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
