MAM
Goafest 2012: Mindshare takes home Grand Prix at Media Abbys
VARCA, GOA: Mindshare snapped up the Grand Prix at the Media Abby Awards 2012, the first to win this prized award in the category in six years.
Mindshare won the sole Grand Prix and Gold for Surf Excel ‘Little Big Film Maker‘ in Best Use of Branded Content. The WPP agency also took home two silvers for Axe (‘Male Fantasy Theme Parks‘ in Youth marketing) and Kissan Jam (‘Kissan Jammy Art‘ in Best use of special events and stunts/live advertising) and two bronzes for Nike Cricket (‘Bleed Blue‘ in Best Use of Internet and Digital Media) and Kwality Wall’s Cornetto (‘Cornetto Luv Reels’ Take 2‘ in Youth marketing).
MEC won two Golds for Reliance 3G in the Best Use of TV category and Colgate Dental Cream in the Best Use of Outdoor and Ambient Media category. The agency also won a silver for Reliance Mobile (‘Ego search‘ campaign) in the Best Use of Internet and Digital Media and a bronze for the same client for ‘Mera v/s Tera Network’ campaign in Best Use of TV.
|
Agency
|
Grand Prix
|
Gold
|
Silver
|
Bronze
|
Total
|
|
Mindshare
|
1
|
1
|
2
|
2
|
6
|
|
MEC
|
|
2
|
1
|
1
|
4
|
|
Lodestar UM
|
|
1
|
2
|
3
|
6
|
|
Madison Media Infinity
|
|
1
|
1
|
1
|
3
|
|
Starcom Worldwide
|
|
1
|
|
|
1
|
|
Maxus
|
|
|
2
|
3
|
5
|
|
Madison Media Plus
|
|
1
|
|
1
|
|
|
Mediacom Communications
|
|
|
1
|
|
1
|
|
DDB Mudramax
|
|
1
|
1
|
||
|
Interactive Avenues
|
|
1
|
1
|
||
|
Total
|
1
|
6
|
10
|
12
|
29
|
Lodestar UM bagged six metals including a Gold for Bombay Psychiatric Society (‘Zindagi Se Dosti‘ in the Pro Bono Marketing category). The agency also bagged two silvers for Coca-Cola (campaign-Coke studio woos India, category-Youth marketing) and Amul (campaign-Amul Masterchef India 2, category-Best use of Sponsorship). The Interpublic company won three bronze metals for Amul MasterChef India-2 in the Best use of Branded Content category, Indica Vista (Vista Blogger Outreach Programme) in Best Use of Internet and Digital Media category and Thumps Up (Thumps Up Hunt for the thunder star) in the Best Use of Sponsorship category.
Maxus took home two silver metals for Google Mobile Services in Best Use of Sponsorship and Google in Best Use of Cinema. It also bagged three bronze for Reliance Mobile, Askme (Infomedia) and ABT associates.
Madison Media Infinity took one of each metal at the media awards today, while Starcom Worldwide managed to win Gold for Samsung Galaxy Tab.
Madison Media Plus and Mediacom Communications bagged one Silver each while DDB Mudramax and Interactive Avenues took home a Bronze each.
Goafest 2012, India’s biggest advertising and awards festival, gave away 29 awards this year as compared to 44 awards that were given last year. Media Abby saw 620 entries from 33 agencies, which according to Media Abby jury head and Aegis Media CEO Ashish Bhasin is a record in itself and is almost 16-17 per cent more than the last record set.
Bhasin said that digital got the largest number of entries and was “the single biggest category to judge.”
Click here to open the complete Media Abby Awards‘ list.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
