MAM
Goafest 2012: Mindshare takes home Grand Prix at Media Abbys
VARCA, GOA: Mindshare snapped up the Grand Prix at the Media Abby Awards 2012, the first to win this prized award in the category in six years.
Mindshare won the sole Grand Prix and Gold for Surf Excel ‘Little Big Film Maker‘ in Best Use of Branded Content. The WPP agency also took home two silvers for Axe (‘Male Fantasy Theme Parks‘ in Youth marketing) and Kissan Jam (‘Kissan Jammy Art‘ in Best use of special events and stunts/live advertising) and two bronzes for Nike Cricket (‘Bleed Blue‘ in Best Use of Internet and Digital Media) and Kwality Wall’s Cornetto (‘Cornetto Luv Reels’ Take 2‘ in Youth marketing).
MEC won two Golds for Reliance 3G in the Best Use of TV category and Colgate Dental Cream in the Best Use of Outdoor and Ambient Media category. The agency also won a silver for Reliance Mobile (‘Ego search‘ campaign) in the Best Use of Internet and Digital Media and a bronze for the same client for ‘Mera v/s Tera Network’ campaign in Best Use of TV.
|
Agency
|
Grand Prix
|
Gold
|
Silver
|
Bronze
|
Total
|
|
Mindshare
|
1
|
1
|
2
|
2
|
6
|
|
MEC
|
|
2
|
1
|
1
|
4
|
|
Lodestar UM
|
|
1
|
2
|
3
|
6
|
|
Madison Media Infinity
|
|
1
|
1
|
1
|
3
|
|
Starcom Worldwide
|
|
1
|
|
|
1
|
|
Maxus
|
|
|
2
|
3
|
5
|
|
Madison Media Plus
|
|
1
|
|
1
|
|
|
Mediacom Communications
|
|
|
1
|
|
1
|
|
DDB Mudramax
|
|
1
|
1
|
||
|
Interactive Avenues
|
|
1
|
1
|
||
|
Total
|
1
|
6
|
10
|
12
|
29
|
Lodestar UM bagged six metals including a Gold for Bombay Psychiatric Society (‘Zindagi Se Dosti‘ in the Pro Bono Marketing category). The agency also bagged two silvers for Coca-Cola (campaign-Coke studio woos India, category-Youth marketing) and Amul (campaign-Amul Masterchef India 2, category-Best use of Sponsorship). The Interpublic company won three bronze metals for Amul MasterChef India-2 in the Best use of Branded Content category, Indica Vista (Vista Blogger Outreach Programme) in Best Use of Internet and Digital Media category and Thumps Up (Thumps Up Hunt for the thunder star) in the Best Use of Sponsorship category.
Maxus took home two silver metals for Google Mobile Services in Best Use of Sponsorship and Google in Best Use of Cinema. It also bagged three bronze for Reliance Mobile, Askme (Infomedia) and ABT associates.
Madison Media Infinity took one of each metal at the media awards today, while Starcom Worldwide managed to win Gold for Samsung Galaxy Tab.
Madison Media Plus and Mediacom Communications bagged one Silver each while DDB Mudramax and Interactive Avenues took home a Bronze each.
Goafest 2012, India’s biggest advertising and awards festival, gave away 29 awards this year as compared to 44 awards that were given last year. Media Abby saw 620 entries from 33 agencies, which according to Media Abby jury head and Aegis Media CEO Ashish Bhasin is a record in itself and is almost 16-17 per cent more than the last record set.
Bhasin said that digital got the largest number of entries and was “the single biggest category to judge.”
Click here to open the complete Media Abby Awards‘ list.
Brands
Hyundai Motor India rolls out nationwide AC check-up camp from April 10
Limited-period service drive offers discounts, free checks to beat summer heat
GURUGRAM: Hyundai Motor India Limited has announced a nationwide AC check-up camp, rolling out from April 10 to April 18, as temperatures climb and car cabins begin to feel the heat.
The initiative is designed to keep vehicles cool and customers comfortable, offering a mix of free inspections, discounted services and value-added benefits across Hyundai’s extensive service network in India.
As part of the limited-period campaign, customers can avail a complimentary 30-point vehicle check-up along with a free dry wash. The company is also offering a 15 per cent discount on AC servicing, including gas refills, and similar savings on wheel alignment and balancing. Key AC components such as compressors, condensers and cooling coils will be available at a 10 per cent discount, while value-added services like AC disinfectant treatments and plastic restoration also come with reduced pricing.
The camp will be hosted across authorised Hyundai workshops nationwide, allowing customers easy access to trained technicians, genuine parts and diagnostic support without the usual hassle.
Speaking on the initiative, Hyundai Motor India Limited national service head Nilesh Shah said, “At HMIL, customer satisfaction and convenience remain at the core of our service philosophy. With the onset of summer, we are pleased to introduce our nationwide AC check-up camp to ensure that our customers enjoy a comfortable and hassle-free driving experience. This initiative reflects our commitment to delivering proactive care and enhancing vehicle performance through our strong service network across India.”
With mercury levels on the rise, Hyundai’s timely service push aims to ensure drivers stay cool behind the wheel while also nudging them towards preventive maintenance, a small check today that could save a larger repair tomorrow.
