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Go sparkle in diamond with Gargi by PNGS with Gold and Diamond collection.

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Mumbai: Gargi by P N Gadgil & Sons (PNGS) has taken this season’s festivities to a new high by unveiling its 14Ct real diamond gold jewellery pieces certified by IGI for authenticity. These options will be available in gold, rose gold, and white gold. This delightful collection of real diamonds will come with certificates in the packaging and add a tremendous style quotient to Indian women’s festive wardrobes.

Gold is the colour of wealth, opulence, and celebration in India, and festivities are incomplete without the glitter of pure gold for any Indian household. With gold consumption set to cross an unprecedented 800 tonnes in 2023, a need was felt to introduce some high-quality, uniquely designed, and rightly priced gold and diamond jewellery in the price range of Rs 5k to 50k. Through such an extensive range of offerings, Gargi by PNGS has ensured that every woman will have one or other diamond jewellery options.

Speaking about this, Gargi by PNGS co-founder Aditya Modak said, “We already made a great impact with our unbeatable fashion jewellery offerings, and this festive season, we have witnessed a lot of pent-up demand for gold and diamond jewellery that suits every budget. Gold is a perennial favourite of Indian women; this year’s trend demanded real gold and diamond jewellery in hues such as rose gold and white gold, and that’s a market gap that Gargi will cover through the new collections. We will make the real gold and diamond jewellery available throughout our digital and physical retail networks, including all our franchise stores, shop-in-shop outlets, company showrooms, and online portals.”

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Named after the ancient Indian female scholar from the Ramayana era, Gargi is also one of the names of Goddess Durga. Drawing from both, Gargi has created a diverse range of masterpieces that create an aura of the wearer being beautiful, honest, stylish, fearless, and scholarly. Based on the iconic P N Gadgil & Sons brand, an entity with over Rs 10,000 crore in annual turnover, Gargi by PNGS has maintained similar operational excellence, customer understanding, and quality.

As Gargi by PNGS continues to unfold new chapters of success, it remains dedicated to providing its customers with innovative shopping solutions that match their evolving needs and aspirations. The new gold and diamond jewellery launches reflect Gargi’s vision to create a remarkable retail journey and fast-track growth ambition.

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ITC Sunfeast Farmlite launches Sugar Free Cookies range

New variants offer guilt-free indulgence for health-conscious snackers.

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MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.

The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.

ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”

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ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”

Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.

In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.

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