MAM
Go natural!
NEW DELHI: Veet, one of the leaders in depilatory products, has recently launched a new “Naturals” hair removal cream range. Enriched with 100 per cent natural extracts and formulated with mild and refreshing, nature-inspired fragrances, the new product is a premium and naturally enhanced solution for getting smooth and glowing skin.
The range will be available in two variants – with papaya extracts for normal-dry skin and with camellia seed oil extracts for sensitive skin. And considering India to be an important market, the range has been first launched in India, before an international roll-out across countries.
A 360-degree marketing campaign to promote the new range has been launched led with a new TVC starring the brand ambassador of Veet and Bollywood’s reigning actress – Katrina Kaif. In line with the premium beauty codes owned by Veet, the commercial reaches out to savvy women looking for a naturally enhanced hair removal experience.
The TVC challenges the realms of possibilities by transporting her into an imaginary world of dreams, where nature magically surrounds her and grants her the goodness of its special ingredients, making her skin smooth and glowing, gently.
Talking about the new range, RB India managing director Akhil Chandra said, “Innovation forms the core of our DNA and being the market leader, we believe it is our responsibility to deliver better solutions to our customers. Our new Veet Naturals range combines Veet’s expertise at hair removal with the goodness of 100 per cent natural extracts, leaving skin smooth and glowing. Plus, this breakthrough innovation is infused with refreshing, nature-inspired fragrances and formulated with a superior technology that ensures a pleasant hair removal experience like never before. We have a robust 360 degree marketing campaign panning across print, digital, and TV, led by our new TVC starring our brand ambassador, Katrina Kaif.”
The new range is available in two pack sizes of 25gms and 60 gms, priced at Rs 60 and Rs 100 respectively.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
