MAM
Go beyond borders: How car sharing is revolutionising World Tourism
Mumbai: In a world increasingly defined by connectivity and sustainability, car sharing has emerged as a transformative force in the travel industry. Travelers are no longer limited by the confines of traditional transportation options; instead, they are embracing the freedom and flexibility that car sharing services provide. Let’s explore how car sharing is revolutionising world tourism and why Zoomcar stands out as a strong platform in this travel revolution.
1. Embracing Local Experiences
Car sharing allows travellers to immerse themselves in local cultures and explore off-the-beaten-path destinations. Tourists can now venture into remote villages, navigate scenic routes, and indulge in authentic culinary experiences with ease. This shift from guided tours to self-driven adventures enhances the overall travel experience and fosters a deeper connection with the places visited.
2. Flexibility and Convenience
Gone are the days of rigid itineraries and strict schedules. Car sharing offers the flexibility to change plans on a whim. Whether you want to extend your stay in a picturesque town or spontaneously discover hidden gems, having a car at your disposal empowers you to explore at your own pace.
3. Eco-Friendly Travel
The travel industry is increasingly focused on sustainability, and car sharing aligns perfectly with this ethos. By reducing the number of vehicles on the road, car sharing minimizes carbon emissions and contributes to a greener planet. Tourists can now explore with a clear conscience, knowing they are making environmentally responsible choices.
4. Cost-Effective Travel
Car sharing can also be a budget-friendly alternative. Travelers can split the cost of rentals among friends or family members, making it an economical choice for group trips. Additionally, car sharing eliminates the need for expensive taxi rides or multiple rental cars during a single journey.
5. Freedom to Roam
Car sharing liberates tourists from the constraints of public transportation schedules. It opens up opportunities to explore remote national parks, traverse scenic coastlines, and access attractions that might be otherwise challenging to reach. The sense of adventure that comes with driving your own car enhances the journey itself.
6. Integration of Technology
The rise of car-sharing platforms like Zoomcar is closely tied to advancements in technology. These platforms offer user-friendly apps that allow travellers to book, locate, and unlock cars with ease. GPS navigation, real-time tracking, and in-car connectivity enhance the overall experience and ensure a smooth journey.
7. Safety and Reliability
Car sharing companies like Zoomcar prioritize safety and reliability. Their vehicles undergo regular maintenance and are equipped with safety features, providing peace of mind to travellers. Additionally, customer support and assistance are just a phone call away in case of any issues.
8. Community Building
Car sharing fosters a sense of community among travellers. Sharing a car with locals or fellow tourists can lead to valuable interactions, recommendations, and even lifelong friendships. It’s a unique way to connect with people and create lasting memories.
Zoomcar, a pioneer in the car-sharing industry, has consistently stood out as a strong platform for travellers. With a wide range of vehicles to choose from, transparent pricing, and a seamless booking process, Zoomcar has earned the trust of millions of travellers worldwide.
In conclusion, car sharing is transforming the way people explore the world. It offers a plethora of benefits, from flexibility and cost savings to sustainability and immersive experiences. Zoomcar, with its commitment to customer satisfaction and innovative technology, remains a top choice for travellers looking to embark on unforgettable journeys beyond borders. So, if you’re planning your next adventure, consider the freedom and possibilities that car sharing can bring to your travel experience.
Brands
Yes Madam taps Rajpal Yadav’s Chota Don nostalgia to power new digital campaign
Home salon platform ropes in Tanya Mittal as it bets on humour and pop culture to showcase trust and convenience
NOIDA: India’s fast-growing home salon platform Yes Madam is leaning on nostalgia and a dose of comic chaos to pitch its services. The brand has launched a new digital campaign starring Rajpal Yadav and influencer Tanya Mittal, reviving Yadav’s much-loved Chota Don character to underline the reliability of at-home beauty services.
The campaign marks Yes Madam’s first collaboration with Rajpal Yadav and revisits the quirky Chota Don persona made famous in the 2007 film Partner. Produced with Footloose Films, the film blends slapstick humour with a nostalgic callback to spotlight the platform’s promise of dependable, quality services delivered at home.
The storyline plays out like a miniature action comedy. Tanya Mittal finds herself surrounded by goons and calls for help, only for Rajpal Yadav to appear in full Chota Don mode, dispatching the attackers in his trademark comic style as Mittal cheers him on. The drama then flips abruptly to a calmer scene, with Mittal relaxing at home while enjoying a Yes Madam service and insisting the heroic episode really happened, even as posters of Chota Don decorate her house. The film ends with Yadav’s voiceover declaring that the incident may or may not have happened, but the trust and quality of Yes Madam’s services certainly have.
The collaboration also follows a broader show of support for Rajpal Yadav within the industry. In the growing wave of backing for the veteran actor, Mayank Arya, co-founder and chief executive of Yes Madam, publicly supported actor-producer Sonu Sood’s call for concrete help from the film industry and corporate brands. Arya took to the social media platform X urging companies to move beyond expressions of sympathy and instead offer tangible opportunities to the actor amid his ongoing legal and financial challenges.
He wrote, “Seconded @SonuSood. Even brands should come forward to help the great talent. @Rajpalofficial will also be a part of an ad film @_yesmadam! Have already aligned the team on it. #ComeBackStronger.”
Seconded @SonuSood. Even brands should come forward to help the the great talent.@Rajpalofficial will also be a part of an ad film @_yesmadam !
Have already aligned the team on it.#ComeBackStronger https://t.co/Q7qpJttLTs— Mayank Arya (@iammayankarya) February 11, 2026
Rajpal Yadav recently surrendered at Tihar Jail after the Delhi High Court rejected his plea seeking additional time to repay dues in a long-running cheque-bounce case. The actor had been accused in the case in 2018 after he was unable to repay a loan taken for a film project that failed at the box office. The court later ordered him to surrender after the dues remained unpaid.
The situation triggered a wave of support from several high-profile figures. Sonu Sood emerged as one of the most prominent voices, expressing solidarity and promising Yadav a role in his next film. Sood emphasised that industry support should be about dignity and real job opportunities rather than charity. Celebrities including Salman Khan, Ajay Devgn, Gurmeet Choudhary and Guru Randhawa have also publicly extended financial and professional support.
Before surrendering, Rajpal Yadav shared an emotional statement in which he spoke about feeling alone and unsupported, a remark that struck a chord with many in the industry. However, his brother later clarified that the actor would never have intended to suggest that he lacked support from colleagues or well-wishers.
Reflecting on the campaign, Mayank Arya said the film was designed to entertain while strengthening the brand’s message. “At Yes Madam, we have always believed in creating campaigns that connect with audiences in an engaging and memorable way. I had earlier spoken about the importance of extending meaningful opportunities to Rajpal Yadav, and we are glad to be the first brand to take that step forward with this collaboration. Through this film, we wanted to create a compelling narrative while also reinforcing the trust and reliability that customers associate with Yes Madam’s services,” Arya said.
Akanksha Vishnoi, co-founder, said the campaign leans on nostalgia to strike a chord with digital audiences. “Consumers today engage deeply with content that blends entertainment with relatability. With this campaign, we wanted to revisit a nostalgic moment while subtly reinforcing the convenience and reliability of at-home services. Rajpal Yadav’s Chota Don is an iconic character that instantly evokes nostalgia and humour, making it the perfect fit for this campaign. Tanya Mittal’s presence added a vibrant energy and helped us bring the vision of the campaign to life,” Vishnoi said.
Founded in 2016, Yes Madam offers salon and spa services at home through trained professionals using hygienic, single-use product formats. The platform now operates in more than 55 cities across India, pitching convenience, transparency and quality to a growing base of urban consumers.
The new campaign, rolling out across social media and video platforms, makes its pitch with a wink. The Chota Don rescue might be fiction, but the promise of a salon at your doorstep, the brand suggests, is the real deal.
